Posts made in December, 2014

on Dec 31, 2014

By Staff Writer In what has become something of a tradition, it’s once again time for The Drum to reveal its New Year Honours before we shake the dust of 2014 off our feet. Over the next week, in celebration of the big idea, we’ll be presenting the crème de la crème of brands, agencies, people and creative work – our movers, shakers and mischief makers of the year. First up it’s agencies – from design houses to digital shops, here we reveal which agencies have impressed us most over the past 12 months, and who we’re expecting big things from in 2015. Read full story › Source: The Drum...

on Dec 31, 2014

By Seb Joseph Twitter is letting brands pay to appear in users’ following lists, an advertising ploy Star Trek actor William Shatner has become one of the first to highlight and critcise for violating the integrity of users’ accounts. The social network appears to be selling ad space in the lists of accounts its users follow. Advertisers are placed into following lists with a “Promoted” icon next to the brand logo, even if the user is not following them. The ads only appear as listed and are not highlighted but it represents an opportunity for brands to extend their reach away from social network’s traditional Read full story › Source: The Drum...

on Dec 31, 2014

By Seb Joseph Margaret Thatcher considered running adverts on the BBC during her reign as Prime Minster in an attempt to offset what she deemed was “extravagant” spending from the broadcaster. Within months of coming into power in September 1979, the Conservative leader suggested the public service broadcaster’s radio stations turn to advertisers to uncover new revenues, according to newly released documents. It would have meant “light music radio programmes” run adverts. Mrs Thatcher also proposed a tax charge to every new radio sold, with the money ploughed into the BBC’s coffers, alongside an amendment so that people could avoid paying the license fee if Read full story › Source: The Drum...

on Dec 31, 2014

By Alison Millington The global ad, which launches 1 Jan, sees Kutcher “break up” with a slice of pizza and look to the gum brand in order to get rid of lingering food and protect the health of his teeth. The ad comes at the same time as a £15m refresh of Extra in the UK, as Wrigley’s Orbit gum is being rebranded under the same name in an effort to tap into Extra’s sales success. While the existing gum flavours will not change, the company will launch Extra branded packs for Orbit peppermint and spearmint flavours and the range will see two new soft-chew Read full story › Source: Marketing Week...

on Dec 30, 2014

By Direct Marketing News Better planning, more temporary workers, and heightened restrictions on retailers limited late deliveries to under 300,000. Read full story › Source: DM News...