By Staff Writer Welcome to The Drum’s Brand Vine chart, in association with Brands on Vine. The chart is ranked on the number of loops generated by brands on the video sharing service each week. Edmunds shot straight into the top spot this week with a Vine of a sledgehammer unsuccessfully taking on the new aluminum Ford. The car dealer’s clip boosted its weekly loop count by 845 per cent. Sugru entered the chart at number two this week with a loop increase of 225 per cent, thanks to a video demonstrating the many uses of the mouldable glue product. And Super Bowl mania has even swept Read full story › Source: The Drum...
Read MoreBy Staff Writer Welcome to The Drum’s Brand Vine chart, in association with Brands on Vine. The chart is ranked on the number of loops generated by brands on the video sharing service each week. Edmunds shot straight into the top spot this week with a Vine of a sledgehammer unsuccessfully taking on the new aluminum Ford. The car dealer’s clip boosted its weekly loop count by 845 per cent. Sugru entered the chart at number two this week with a loop increase of 225 per cent, thanks to a video demonstrating the many uses of the mouldable glue product. And Super Bowl mania has even swept Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak “This man right here is my great grandfather. He’s the first cat herder in my family.” Huh? So started “Herding Cats” for Electronic Data Systems. What could have been a spread sheet-dull yawner, instead showed cowpokes doing the impossible – herding 10,000 pissed off tabbies. The cinematography was worthy of a John Ford western. Flourishes like watching a grizzled cowboy balling twine were inspired. And the payoff – we get your info, ideas and technology moving in the same direction – brought it all home. When it aired in 2000, I was freakin’ green with envy. The color hasn’t faded since Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak McDonald’s is set to accept some ‘lovin’ for free food as part of its Super Bowl marketing campaign. The latest advert, released ahead of the big game, promotes that from 2 February, the international burger chain will accept statements of affection from selected customers to pay for their food, through until 14 February. Each store will only be allowed to offer the prize to 100 winners however between 6am and 6pm each day. Meanwhile, PR Week has reported that the company’s European communications director, Sam Fulton, has left to join Unilever as director of communications. The news follows the stepping Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak A new army unit is to be established to use social media and psychology training in a bid to fight in “the Information age” The 77th Brigade, formerly known as the Chindits who fought in Burma during World War Two and disbanded 70 years ago, will be a force of between 1,500 – 2,000 troops trained to use “non-lethal” psychological manipulation through Facebook and Twitter and other platforms. An army spokesperson told the BBC that the unit would “play a key part in enabling the UK to fight in the information age” and that it “consists of more than just Read full story › Source: The Drum...
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