By James Swift Unilever has handed its non-roster agency 72andSunny Amsterdam a global brief for Axe after a competitive pitch. Read full story › Source: Campaign...
Read MoreBy Staff Writer The 1994 snippet from America’s Today programme which opens this ad is a little bit of gold dust. Former hosts Katie Couric and Bryant Gumbel are shown trying to grasp the concept of the internet when it was just trembling on the cusp of life. Likewise, the ad suggests, the BMW i3’s electric technology is as hard for them to comprehend today, but will be ubiquitous in a couple of decades. Creative Agency KBS (New York) CCO Jonathan Mackler / Dan Kelleher Group CD Marc Hartzman ECD Paul Renner Creative Ali Eng / Marc Hartzman Group Acc Director Katie Klumper / Socrates Papazoglou Account Director Samantha Smeach Head Read full story › Source: The Drum...
Read MoreBy Ed Owen The office of the Information Commissioner (ICO) has forced Google to review its privacy policy and improve the way it communicates to customers how it uses data. Read full story › Source: Campaign...
Read MoreBy Direct Marketing News Why are even advanced digital marketers leaving money on the table by failing to contextualize their customer outreach efforts? Read full story › Source: DM News...
Read MoreBy Direct Marketing News Are you late to the digital party? Read full story › Source: DM News...
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