Posts made in January, 2015

on Jan 30, 2015

By Gillian West GoDaddy has named The Red Brick Road as its lead retained creative agency in the UK. The appointment follows the London agency’s development of two TV adverts for North America last year and sees The Red Brick Road charged with supporting GoDaddy’s through-the-line activity, with a remit spanning all channels from TV to social media. Stefano Maruzzi, VP EMEA at GoDaddy, said he was “personally excited by the idea to leverage the talents of this British agency” praising the agency’s “two great TV ads for our North American markets in 2014”. The Red Brick Road managing director, David Miller, commented: “We are excited Read full story › Source: The Drum...

on Jan 30, 2015

By Michael Feeley Holiday rental software provider 365Villas has appointed Rooster PR to support the brand and product launch in the UK and US markets. Built by 365Villas founder and director, Dave Payette, a holiday rental owner himself with an extensive background in global tech, the new software provides a range of support tools, eliminating many of the manual tasks associated with the rental management process. Payette said: “My aim is for 365Villas to set a new benchmark and lead the way to injecting change into a market that, although confusingly crowded from the prospective user’s point of view, does not yet offer a purpose Read full story › Source: The Drum...

on Jan 30, 2015

By Gurjit Degun A service of thanksgiving for Tony Vickers, the former managing director of sales and marketing at BSkyB and sales chief at TV-am, will be held on Monday 23 February. Read full story › Source: Campaign...

on Jan 30, 2015

By Seb Joseph Google has downplayed stuttering online ad rates by highlighting the momentum behind its programmatic business sparked by video as it steps up efforts to address concerns around viewability. Advertisers are investing more in programmatic video, according to Google’s latest results, buoyed by increased takeup of the DoubleClick demand-side-platform. The service, which is Google’s primary frontend for programmatic buying, has doubled in volume over the past year. Much of the growth has been driven by widespread reappraisal of media buying across the industry. Companies such as Procter & Gamble, Mondelez and Kellogg’s are shifting more of their digital spend toward programmatic, Read full story › Source: The Drum...

on Jan 30, 2015

By Gillian West The professional body for HR and people development CIPD has introduced new messaging, tone of voice and visual brand to better represent its core purpose ‘Championing better work and working lives’. Created by Frank Bright and Abel (FB&A), the new identity has been informed by research (indcluding internal and external perception studies) with the organisations four core values – purposeful, agile, collaborative and expert, deconstructed by FB&A and used to inform the tone of voice guidelines. CIPD cipd_imagery_for_press_release-2_lo.jpg Edit Delete Frank Bright and Abel as introduced new messaging, tone of voice and visual brand for the CIPD The visual Read full story › Source: The Drum...