By Direct Marketing News A chief video marketer shares how to build a robust—and effective—video marketing strategy. Read full story › Source: DM News...
Read MoreBy John Glenday Newsquest Media Group has appointed Toby Granville as its editorial development director in a 12 month secondment, a role which will see the current group editor of Newsquest Dorset assume editorial responsibilities for one of the UK’s largest regional media groups. The appointment caps a quarter century career in journalism for Granville who started out on the Sunday People before becoming editor The Wharf, a free weekly, until ultimately joining Newsquest in 2002 as editor of the Wiltshire Times. Henry Faure Walker, chief executive of Newsquest commented: “This exciting new appointment is an important part of our editorial plans as we Read full story › Source: The Drum...
Read MoreBy Alison Millington A Sky News report released today (30 January) suggested that Diageo and existing sponsor Barclays are among those competing for the title sponsorship deal, which is believed to be worth more than £150m. If the sponsorship goes through, this would be the first major football deal for the company, which has made major plays in rugby and F1 sponsorship with its Guinness and Johnnie Walker brands. Diageo issued a statement this morning which said: “With global brands such as Guinness, Smirnoff and Johnnie Walker, sponsorship plays an important role in our marketing activities. We look at opportunities all the time so Read full story › Source: Marketing Week...
Read MoreBy Ed Owen Holland’s Pies, the Lancashire-based pie company, will launch a TV ad next week, showcasing its heritage as a butcher, baker and pie maker. Read full story › Source: Campaign...
Read MoreBy Kate Magee Mondelez has expanded its relationship with McGarrybowen London by awarding the shop the creative account for Sour Patch Kids, the confectionery brand. Read full story › Source: Campaign...
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