Posts made in January, 2015

on Jan 30, 2015

By Natalie Mortimer Idris Elba is to host a 20-part digital series for the BBC on its new experimental Taster platform. The five-minute “Story of Now” films, which cover subjects including creation, art, consciousness, morality, religion and information, are fronted by Elba who guides viewers on how to watch and interact with the series via TouchCast’s interactive video technology. TouchCast Studios UK chief executive and “Story of Now” executive producer, Paul Field, said: “Story Of Now pushes the boundaries of creativity and intellectual debate, asking fundamental questions about the human condition and the key events, ideas and innovations that led us to where we Read full story › Source: The Drum...

on Jan 30, 2015

By Ed Owen J Walter Thompson has announced the formation of a new global digital agency called Mirum, formed from 11 separate shops, including HeathWallace, Quirk and Activeark JWT in the UK. Read full story › Source: Campaign...

on Jan 30, 2015

By Thomas Hobbs The latest figures show that propensity to make a big purchase increased by six points in January to +6, a rate 15 points higher than January 2014 and the highest level since June 2007; before the recession made its impact. The survey’s headline index rose to +1 in January, matching the highs hit in mid-2014. The positive figures represents a reversal from December’s nine-month low of -4 as consumers spent carefully over the festive period. “With less than 100 days before the election, this big jump in the index will be a big boost for the government who will want to boast Read full story › Source: Marketing Week...

on Jan 30, 2015

By Jennifer Faull Starbucks is looking to own “that first coffee date” in a tie-up with dating site Match.com. Ahead of Valentine’s Day, Match.com has introduced a ‘Meet at Starbucks’ feature encouraging people to “reach out and make that first coffee date” at the high street chain. It is the first branded product feature for the site, allowing members to directly send an invitation to another member to set up at date at a local chain using a store-locator tool. Explaining the tie-up, Sharon Rothstein, Starbucks global chief marketing officer said the brand has established itself as a place where people come together to share important Read full story › Source: The Drum...

on Jan 30, 2015

By Alison Millington An FCB Inferno-created TV spot will air on Sunday (1 February) with the line “We help make money easier” to showcase the simplicity of the products newly branded under Post Office Money, such as banking, foreign currency, insurance, mortgages and travel insurance, and will highlight recent changes for the company such as longer opening hours across its branches. The spot will bring back the characters of Robert Webb and sidekick Doobie the Dachshund who were introduced in the company’s Christmas campaign, ‘Get Christmas Wrapped Up’. Pete Markey, chief marketing officer at Post Office told Marketing Week that the Christmas campaign was Read full story › Source: Marketing Week...