Posts made in January, 2015

on Jan 31, 2015

By Stephen Lepitak Twitter short from video app, Vine has released a new version that is suitable for the use of children. In a blog post written by Vine’s head of communications and marketing, Carolyn Penner, it was explained the new, simple to use app, would allow children to watch Vines that were appropriate for a younger audience. The app, which can be operated through swiping left or right to display new vines has been developed in the last few weeks, following a conversation within the company”s office. “One of my colleagues was talking about how much his two-year-old daughter loves Read full story › Source: The Drum...

on Jan 31, 2015

By Stephen Lepitak An obituary written following the death of Australian author Colleen McCullough has provoked an online response after it described her in the introduction as “plain of feature and certainly overweight” and led to the creation of the social media trend #myozobituary. The obituary for the Thorn Birds author who died on Wednesday, was published by the Australian and has been described as ‘sexist’. It also led to the creation of the social media trend describing other famous male authors in less than polite terms. @CatherineDeveny Obituary published in @australian. Their ethics have also died apparently?! <a target=_blank Read full story › Source: The Drum...

on Jan 31, 2015

By Seb Joseph Diageo is prepared to submit a bid to make Guinness the title sponsor of the Premier League but will not enter a bidding war with rivals, The Drum understands. The drinks maker is understood to have put its Guinness brand in the frame to land the lucrative rights alongside several companies. Mastercard and Ford are among a hatful of companies standing in Diageo’s way, according to Sky News, while a global snacks company is also said to have made early inquiries. Diageo sees the potential in the Premier League to accelerate Guinness’ expansion worldwide, particularly in Africa where the drink Read full story › Source: The Drum...

on Jan 30, 2015

By Direct Marketing News Shop hard, advises one provider at the Marketing&Tech Summit. Make no assumptions and take it for a rigorous test drive. Read full story › Source: DM News...

on Jan 30, 2015

By Staff Writer When I watch the Super Bowl with family and friends, the comment I hear most often is, “That’s funny. But, I have no idea what it was for.” That isn’t the case for this brilliantly written and casted FedEx spot. The brand name and key message are repeated throughout the spot. And yet, none of it feels forced; it’s very funny. Typically, heavily branded commercials with too much dialogue can be less than super, especially during the Super Bowl, which places a premium no visuals over words. However, this spot breaks these rules by seamlessly integrating the facts with Read full story › Source: The Drum...