Posts made in January, 2015

on Jan 30, 2015

By Nesh Pillay A crop circle, roughly the size of a football field, showing the Pepsi logo has appeared right by Pheonix Stadium, where the Super Bowl LXIX halftime show featuring Katy Perry is set to take place. The circle is just one of a series of alien-themed “surprises,” created for Pepsi by Mekanism viewers can expect to see leading up to the Super Bowl halftime show. “We were inspired by the location of the Super Bowl this year, which of course is in the Arizona desert – and strange things always seem to happen in the desert,” said Mekanism CEO Jason Harris. In a teaser Read full story › Source: The Drum...

on Jan 30, 2015

By Direct Marketing News Internal methods would replace external systems for First Class and Standard Mail, as well as packages and periodicals. Read full story › Source: DM News...

on Jan 30, 2015

By Alison Millington Campaign of the week Prince’s Trust Teaming up with CHI&Partners, the Prince’s Trust deserves a pat on the back for its latest emotive campaign,”Learn The Hard Way”, which puts forward the plight of young people struggling to find full-time employment. The campaign takes the unique approach of using LinkedIn by creating a fake profile of a homeless girl struggling to reach out to employers, which subsequently links to a video ad. At this week’s Lead 2015, marketers spoke of their struggle in securing fresh talent. Well, replicating powerful creatives like this would definitely be a good start. A full television campaign is Read full story › Source: Marketing Week...

on Jan 30, 2015

By Evan Hanlon With NBC set to stream Super Bowl XLIX along with hours of pre-game coverage through its TV Everywhere app this Sunday, it’s a good time to reflect on how marketers are adapting to this changing media landscape. Digital fragmentation has destroyed the sixties-era media monoculture with the exception of one key category: major, live event programming, and there’s no TV event more major or more live than the Super Bowl. Yet change is not only coming, it’s here. Second screening has already provided two shifts: the first is through Twitter, where brands are increasingly representing themselves as just ‘one of the guys’ in Read full story › Source: The Drum...

on Jan 30, 2015

By Stephen Lepitak Everyone’s going to pick Apple’s ‘1984′, which is still the best ad of all time. And since I can’t technically choose VW’s The Force since we did that one, my favorite would have to be Miller High Life’s one-second spots in 2009 from Saatchi & Saatchi. They used their well known ‘truck driver’ character to sprinkle a series of one-second ads throughout the entire game. The culmination was essentially a three-hour commercial and the audience got little ‘sips’ of beer throughout the entire broadcast. (My favorite spot was ‘One Missisippi.’) Their strategy was extremely disruptive and that approach had never been done Read full story › Source: The Drum...