Posts made in January, 2015

on Jan 30, 2015

By Gillian West Primark has launched a lingerie campaign ‘For every side of you’ in time for Valentine’s Day. Designed and produced by The One Off the concept came from a brief to showcase the full extent of the retailer’s offering. The campaign features three different models and their alter ego in a day to night scenario allowing Primark to be sexy, sweet and seductive in the same window display. Shot on location in London the in-store creative is complimented by a cinematic digital push that uses camera trickery to sell the campaign as a tale of two halves. Read full story › Source: The Drum...

on Jan 30, 2015

By Michael Feeley The phenomenon of ‘Black Friday’ rocketed into the consciousness of the UK’s online consumers in 2014, with the day’s online sales outstripping those of ‘Cyber Monday’ for the first time, according to a new whitepaper from paid-search agency Periscopix. Rebekah Schelfhout, group head of search at Periscopix, said: “Google Trends data shows that Black Friday has been a popular search term in the US since 2005. It isn’t the same story in the UK. Though interest started in the UK in 2010, the reality is that most people had never heard of Black Friday until 2014. “This makes it all the Read full story › Source: The Drum...

on Jan 30, 2015

By Clare Broadbent This weekend, advertisers will compete for cut-through during the brand madness that it is, Super Bowl. Just being able to afford 30 seconds of airtime during the ad breaks of America’s most watched television spectacle is however, no longer enough. Brands need a long-term content strategy to ensure an advertising touch-down. Sunday’s Super Bowl will see 15 new advertisers compete for cut-through. With a 30-second Super Bowl ad costing $4.5m, these newcomers will either need to have a phenomenally creative idea or so much marketing budget that they don’t know what else to spend it on. America’s Super Bowl is where Read full story › Source: The Drum...

on Jan 30, 2015

By Marketing Week The big brands’ Super Bowl campaigns start weeks before game night. Scroll down for some of Marketing Week’s favourites or click here to see them all. (23 January) Snickers A teaser, set up as a special episode of The Brady Bunch, promotes Snickers return to the Super Bowl for the first time since 2011. It appears that the 30-second spot, which will continue the “You’re Not You When You’re Hungry” campaign, will be focused on Marcia Brady, played by action movie star Danny Trejo when she’s hungry. The brand has promised to release the ad early if the teaser Read full story › Source: Marketing Week...

on Jan 30, 2015

By Richard Draycott Had Nader Alaghband’s career gone down the path many had envisaged as a Cornell University Philosophy graduate, today he wouldn’t be the owner and chief executive of a successful mobile agency in the heart of London. A potential career either in politics or perhaps the British Diplomatic Services once beckoned him, but his passion for technology and entrepreneurialism diverted him down a very different path. Today, somewhat refreshingly, Alaghband admits to having no traditional background in the marketing agency sector. And while he doesn’t have a CV that lists umpteen marketing agencies, what he does have is a passion for innovation, Read full story › Source: The Drum...