By Rebecca Stewart This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below. Mattel The chief executive of toy maker maker Mattel, Bryan Stockton, has left the business after reporting a six per cent fall in sales during the Christmas period. The maker of the Barbie doll and Fisher-Price range said board member Christopher Sinclair would replace Stockton as chairman and interim chief executive until a replacement is found. McDonald’s McDonald’s chief brand officer Steve Easterbrook is to replace Don Thompson as president and chief executive of the business. He Read full story › Source: The Drum...
Read MoreBy Alison Millington Puma’s partnership with WBCP for the launch of Superman and Tom and Jerry co-branded apparel, accessories and footwear is an attempt to “diversify the brand to appeal to a new audience”, according to the brand. The Tom and Jerry collection, which includes trainers and t-shirts, has launched across all of Puma’s global markets barring Chile, while the Superman collection, which includes a Superman caped backpack, is available worldwide with the exception of US and Canada. Reinhard Dischner, general manager for fundamentals at Puma, told Marketing Week that the partnership is Puma’s first licensed agreement that is exclusively focused on younger consumers. “As a Read full story › Source: Marketing Week...
Read MoreBy John McCarthy Guinness owner Diageo is among a host of brands fighting it out for title sponsorship of the English Premier League. Diageo, the firm behind alcohol brands such as Guinness, Smirnoff, Red Stripe lager and Baileys, is looking to weigh in a bid for the Premiership rights worth over £150m, according to Sky News. Current sponsor Barclays has also announced its intent to issue another bid for the rights, with Sky News also noting that Samsung, Ford and MasterCard are potential candidates for the title. The drinks conglomerate does not currently engage in top-tier football sponsorship in the UK and if it acquires the Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs The summer pop festival, which is held at Finsbury Park, has used O2 and Barclaycard as its chief sponsors over recent years but it says New Look will allow it to ‘give fans the cutting edge of both music and fashion.” “This is a first for New Look and something we are extremely excited about,” said Gillian Moore, group marketing director at New Look. “It’s a chance for us to engage with our customers in a completely different way and combine fashion and music on a huge scale. We’ve listened to our customers and know they love festivals – we are so Read full story › Source: Marketing Week...
Read MoreBy Stephen Lepitak This year’s Super Bowl is just days away now, and many of the big brand advertising campaigns have been released in advance, with a few being held back to maintain that exclusive live feeling. Here, some of the Advertising Club of New York’s most senior members offer their thoughts on what to expect from the big occasion. Read full story › Source: The Drum...
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