Posts made in January, 2015

on Jan 30, 2015

By Staff Writer Super Bowl XLIX is upon us and, as is tradition, the ads are hyped and as expensive as ever. But is it worth it? Every winter, football fans, entertainment buffs and seven layer dip connoisseurs alike juggle plans to watch the Super Bowl, one of the world’s largest sporting events. And regardless of whether they have followed “deflate-gate” or care which team takes home the Vince Lombardi trophy, everyone watching will render an opinion as to which of the ads exhibit the best of what brands have to offer TV advertising. Super Bowl ads have become an experience Read full story › Source: The Drum...

on Jan 30, 2015

By Michael Feeley When multinational advertising and PR agency Havas recently decided to erect billboards around London to welcome its 300-strong global leadership team to the UK for an internal conference, independent digital marketing agency 7thingsmedia seized the opportunity to respond with a tongue-in-cheek ad of their own. The Drum spoke to 7thingsmedia’s founder and chief executive officer Chris Bishop to find out more… How did the idea for this cheeky micro-campaign come about? We comment a lot about traditional advertising being no longer traditional and opportunity being everywhere and typically in real-time. So we are well versed in joining in the conversation to cut through Read full story › Source: The Drum...

on Jan 30, 2015

By John McCarthy Feast your eyes upon the creative crop coming through The Drum’s Profile Hub – marking the week’s best activity in marketing, PR and design. First work is 999 Design’s brand and packaging design for Tennent’s new alcohol free beer ‘Hee Haw’. The brewers launched the drink to coincide with the lowering of the drink drive limit in Scotland late in 2014 and 999 Design was tasked with creating a beer people of all ages would be comfortable drinking. As a result, the brand’s tongue-in-cheek attitude was captured and complemented by the packaging to attract a newly created market of Read full story › Source: The Drum...

on Jan 30, 2015

By John McCarthy The Post Office has launched an ad featuring comedian Robert Webb to promote the launch of its financial services sub brand Post Office Money in February. The campaign, created by FCB Inferno, sees Robert Webb in the role of Minister of Money supported by his trusted sidekick Doobie the Dachshund, making a return after the festive ‘Get Christmas Wrapped up‘ campaign, Webb announces “We help make money easier…” before viewers are humorously guided through the Post Office’s new services which are available online, over the phone, or in store. To support the launch of the Post Office Money, Mindshare has lined up Read full story › Source: The Drum...

on Jan 30, 2015

By John McCarthy Conservative peer Lady Noakes has agreed to stop posting political tweets after Labour deputy leader Harriet Harman complained they harmed the impartiality required to be an Ofcom deputy chair. Following Harman dubbing Noakes “a Tory stooge” in an open letter to culture secretary Sajid Javid complaining that the tweets breached Ofcom’s legislated requirement for impartiality on Thursday, a spokesperson for the deputy chair admitted the comments “were not appropriate” for an Ofcom board member, according to the Guardian. Ofcom chair Patrician Hodgson, in a letter to Javid said that lady Noakes is “resolutely committed to ensuring [Ofcom’s] independence” and that “[the] political Read full story › Source: The Drum...