Posts made in January, 2015

on Jan 30, 2015

By Gillian West UK charity Pancreatic Cancer Action has overhauled its identity to raise awareness for early diagnosis to improve the survival rates of pancreatic cancer. Developed over the last few months by Studio Sparrowhill the branding will feature across all touch points with Studio Sparrowhill also designing brand guides to help the charity develop its own materials independently and cost-effectively. Studio owner and graphic designer, James Robinson, completed the work pro-bono following his father’s death from the disease aged 56. “I was looking for a project with a strong ethical and social connection. Then, a controversial national campaign by Pancreatic Cancer Action caught my attention Read full story › Source: The Drum...

on Jan 30, 2015

By Gillian West UK charity Pancreatic Cancer Action has overhauled its identity to raise awareness for early diagnosis to improve the survival rates of pancreatic cancer. Developed over the last few months by Studio Sparrowhill the branding will feature across all touch points with Studio Sparrowhill also designing brand guides to help the charity develop its own materials independently and cost-effectively. Studio owner and graphic designer, James Robinson, completed the work pro-bono following his father’s death from the disease aged 56. “I was looking for a project with a strong ethical and social connection. Then, a controversial national campaign by Pancreatic Cancer Action caught my attention Read full story › Source: The Drum...

on Jan 30, 2015

By Gillian West Travel insurer Staysure has joined forces with Fox Searchlight Pictures to become the official partner for The Second Best Exotic Marigold Hotel, the follow up to the 2012 film, released 26 February. The co-branded collaboration includes an integrated marketing campaign, fronted by two television adverts with supporting press, digital, direct customer communication, social media, and PR activity, launching 1 February. The campaign offers new and existing customers who purchase an Annual Multi-Trip policy by 20 February 2015 a complimentary ticket to see the film. A second offer entitles customers who purchase travel insurance by 28 February the chance to win a luxury Read full story › Source: The Drum...

on Jan 30, 2015

By Richard Draycott PZ Cussons is to launch the first ever brand focused campaign for its Sanctuary Spa brand and has appointed Southpaw as lead strategic and creative agency following a two-way competitive pitch. Southpaw will now develop the Sanctuary Spa campaign to firmly position the brand with a powerful and emotive idea to catapult awareness and penetration in the highly competitive beauty product sector. Acquired by PZ Cussons from HG Capital for £75m in 2008, Sanctuary Spa is now a highly successful beauty product brand, with a strong national presence in Boots stores. Southpaw will build upon the success with retailers by developing a Read full story › Source: The Drum...

on Jan 30, 2015

By Jennifer Faull Amazon’s marketing drive to boost awareness of its Prime streaming service has paid off with owner Jess Bezos revealing that global membership has leapt 53 per cent in a year. Prime is Amazon’s key asset in its ambitious plan to create an ecosystem where users will spend more time and money. It offers free one-day delivery, access to unlimited music, TV shows and movies via Prime Instant Video alongside a plethora of free e-books. The retailer wants people to use their Amazon devices (Fire TV, Fire Phone and Kindle) to watch Amazon produced content, which would be surrounded by ads for Read full story › Source: The Drum...