Posts made in February, 2015

on Feb 27, 2015

By Thomas Hobbs The business app allows brands to find, and narrow down, any negative comments posted about them on Twitter. It will then assign a brand advocate – a member of the public who likes the brand – to offer tips and deal directly with the complaint. To ensure things remain cordial, a call centre agent monitors the exchange and has the power to intervene at any time. “We believe this can save British brands millions by allowing them to slash a lot of unnecessary customer service costs,” says Conversocial founder Joshua March, who claims the service is a ‘world first.’ “The rising trust economy Read full story › Source: Marketing Week...

on Feb 27, 2015

By Minda Smiley A group of celebrities, companies, athletes, and foundations have teamed up to launch FNV, a brand that’s focused on increasing consumption and sales of fruits and vegetables among teenagers and moms. Launched at the Partnership for a Healthier America’s (PHA) 2015 Building a Healthier Future Summit, the campaign is called “Prepare To Be Marketed To.” Michelle Obama helped announce the campaign during her keynote address at the summit. “If folks are going to pour money into marketing unhealthy foods, then let’s fight back with ads for healthy foods, right?” she said during her speech, according to McClatchy DC. PHA CEO Lawrence A. Soler said Read full story › Source: The Drum...

on Feb 27, 2015

By John McCarthy Google has snapped up the valuable top level web domain name .app in an auction which saw the firm fork out a bumper $25m. The Internet Corporation for Assigned Names and Numbers (Icann), a body responsible for selling off newly created web domains, sold the US web giant the .app domain name. Presumably, the suffix will aid search for Google Play apps – with the firm yesterday (26 February) announcing that it will be tying sponsored ads to its app search queries over the coming months. The $25m price tag represents Icann’s most expensive web domain sale ever showing just how Read full story › Source: The Drum...

on Feb 27, 2015

By Paul Connew An under-reported moment at the press conference into Jimmy Savile’s sickening reign of abuse within the NHS came when report author Kate Lampard suggested a ‘less intrusive press’ (her words) might have been one reason why he managed to get away with it. An interesting point that, perhaps, devotees of ‘Hacked Off’ and politicians championing a Royal Charter to regulate the press ought to ponder. The truth, however, is more complex. As the editor who was legally thwarted from exposing Savile back in 1994, the reality is that it was a disastrous combination of Britain’s draconian libel laws (generally so beloved of Read full story › Source: The Drum...

on Feb 27, 2015

By Direct Marketing News Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest. Read full story › Source: DM News...