By Direct Marketing News A new application promises to help sales organizations spot likely buyers in purchased lists and dormant account files. Read full story › Source: DM News...
Read MoreBy John McCarthy UK festival guide Skiddle will be utilising 3D printing technology to help keep poorly prepared festival goers dry producing them customised wellington boots in under half an hour. This summer, the initiative will run at festivals across the country including the Isle of White Festival, Leeds & Reading Festival and Creamfields, with the aim of doling out 10,000 pairs of free 3D printed wellies. The ‘Give It Some Welly’ service will help combat what could be another wet British summer with the free wellies. Ben Sebborn, owner and technical director at Skiddle said: “There’s nothing like torrential rain to damper a festival goer’s Read full story › Source: The Drum...
Read MoreBy Staff Writer Associated British Foods global category lead – media & marketing services, Andrew Lowdon is to be the keynote speaker at this years RAR awards. As the procurement lead for AB Foods in the marketing category Lowdon manages a budget in excess of £200m across well known brands including; Twinings, Ovaltine, Pataks and Kingsmill. Steve Antoniewicz MD, RAR commented: “AB Foods is an amazing business and it’s great for us to have some one of Andrew’s experience address our audience on awards evening. He manages a huge marketing and media spend across ABF’s grocery, retail and ingredients businesses. Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Neilsen Financial Services has handed its multi-million pound media account to Starcom MediaVest Group (SMG). The account was reviewed in a five-way pitch and will now see SMG launch a new direct response TV campaign from tomorrow (1 April) which will promote the company’s life insurance products. Andrew Lazenby, marketing director at Neilson Financial Services, said: “It was clear from the word go that the SMG team understood our brands and the direction of travel we are heading in. The way in which they translated our brief into a creative yet effective media plan was hugely impressive and we believe Read full story › Source: The Drum...
Read MoreBy Michael Feeley Designer sofa brand Arlo & Jacob has appointed 7thingsmedia to manage their paid and organic search account for their recently launched Ecommerce website – ArloandJacob.com. 7thingsmedia will set the post-launch SEO strategy and continue to execute ongoing on-page and off-page optimisation – including blogger outreach, infographic seeding and video distribution. The agency is also responsible for implementing a comprehensive paid search campaign, which will commence from 1st April. Tim Newsome, digital marketing manager at Arlo & Jacob, said: “7thingsmedia has a fantastic track record working with lifestyle brands and they have so far been instrumental in the lead up to Read full story › Source: The Drum...
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