Posts made in March, 2015

on Mar 31, 2015

By Thomas Hobbs Pointing to newly published research – conducted by YouGov on behalf of Dixons Carphone – of 3,655 adults (aged between 25-44), which found that only 44% of consumers are motivated by low price, Diment insists the brand doesn’t need to rely on value-based marketing. In comparison, 68% of respondents said they were more concerned about products and deals that were personalised. “Ad spend will be significantly up this year and we think it is timely as customers, more than ever, are looking for personalised experiences and we need to remind them that’s where we excel,” said Diment, with Carphone Warehouse recently opening Read full story › Source: Marketing Week...

on Mar 31, 2015

By the drum Nominations for The Drum’s Digital Trading Awards (DTAs) have been released, with brands including Burberry, Heineken, MoneySuperMarket, and Mini among the brands up for awards. The Drum filmed behind the scenes during the judging process to gauge what kinds of discussions were being had amongst the judges, and how the calibre of the awards entries reflected the progress made in the programmatic trading market (see above video). DTA chairman and former Kellogg’s digital director for Europe Alex Tait, said: “The Digital Trading Awards is a great celebration of all things programmatic in the digital trading space but actually I think Read full story › Source: The Drum...

on Mar 31, 2015

By Noel Young McDonald’s , the world’s biggest fast-food chain, is looking at all-day breakfast as a way to revive flagging US sales and Egg McMuffins could be lead the way The company has confirmed reports that it plans to test all-day breakfast next month in the San Diego area, which could determine the feasibility of expanding what has become arguably its most popular daypart. McDonald’s has made it clear that it was urgently seeking ways to evolve to meet the changing needs and preferences of consumers. The move is a sign that new British Chief Executive Steve Easterbrook is willing to Read full story › Source: The Drum...

on Mar 31, 2015

By Minda Smiley The Indianapolis Star has published an editorial called “Gov. Pence, fix ‘religious freedom’ law now” on the front page of its Tuesday 31 March edition and on its site. The editorial is in response to Indiana’s newly enacted ‘Religious Freedom Restoration Act,’ which prohibits state and local governments from interfering with a person’s ability to practice their religion. However, it can be used to justify discrimination against the LGBT community as businesses can deny service to gays and lesbians. Governor Mike Pence signed the law last week. “We are at a critical moment in Indiana’s history. And much is at stake.” Read full story › Source: The Drum...

on Mar 31, 2015

By Minda Smiley Yahoo-owned Tumblr has appointed Stephanie Dolgins as its first chief marketing officer. In the new role, Dolgins will oversee brand and consumer marketing, communications, media partnerships, and content and community development. Jeff D’Onofrio, president and COO of Tumblr, said: “Stephanie is an extraordinary addition to the Tumblr family. Stephanie has a proven track record in driving marketing and content for new technology and media companies, and she exemplifies Tumblr’s core values of creativity and passion.” She joins from her own marketing consultancy company, Dolgins & Company, where her clients included CNN, Refinery29, and Verve. In the past, she has served as the head of Read full story › Source: The Drum...