Posts made in April, 2015

on Apr 30, 2015

By Minda Smiley Vox Media has given DigitasLBi’s clients first access to its newly launched native ad product ‘Chorus for Advertisers.’ The data-driven, behavioral-based platform will help brands target viewers on Vox publications such as SB Nation, The Verge and Eater. DigitasLBi has also struck a multi-year deal with Vice, although little detail has been revealed about what the partnership will entail. The announcements were made at the agency’s NewFront event in NYC today (30 April). Publicis-owned DigitasLBi works with brands including American Express, Sony, Coca-Cola, and Sprint. Sign up for The Drum’s Daily US newsletter to keep up with the latest in American marketing and Read full story › Source: The Drum...

on Apr 30, 2015

By Direct Marketing News Benioff just won’t get offa that cloud, say some old CRM hands who just can’t see any sense behind the rumors. Read full story › Source: DM News...

on Apr 30, 2015

By Minda Smiley The Apple Watch Sport 38 mm costs a total of $83.70 to make while its retail price is $349, according to estimated reports from IHS Technology. The technology research firm conduced a teardown of the watch. A preliminary estimate shows that actual hardware costs are only about 24 per cent of the manufacturer’s suggested retail price. Other Apple products reviewed by IHS are in the 29-98 per cent range. IHS and its Teardown Mobile Handsets Intelligence Service said that the watch has the lowest hardware costs compared to retail price out of any product they have researched. Kevin Keller, senior principal analyst-materials and Read full story › Source: The Drum...

on Apr 30, 2015

By Minda Smiley Pet food company Pedigree’s first global campaign in years aims to connect pet lovers around the world with the message that dogs bring out the good in people. The campaign, called ‘Feel the Good’ and created by BBDO, first launched in Brazil and will soon roll out in Australia, New Zealand, and the US. It will enter into other markets later this year and in 2016. Leonid Sudakov, chief marketing officer of global petcare at Mars, Inc., said: “Studies attest how the companionship of animals transforms and improves people’s lives. By nourishing the loveable innocence in every dog, Pedigree helps feed the Read full story › Source: The Drum...

on Apr 30, 2015

By Minda Smiley Anonymous posting app ‘Secret’ is shutting down, according to a blog post from its CEO David Byttow. In the post, Byttow said: “I’m extremely proud of our team, which has built a product that was used by over 15 million people and pushed the boundaries of traditional social media. I believe in honest, open communication and creative expression, and anonymity is a great device to achieve it. But it’s also the ultimate double-edged sword, which must be wielded with great respect and care.” Secret launched last year and raised $35m in funding. Byttow said in his post that he will be Read full story › Source: The Drum...