Posts made in April, 2015

on Apr 30, 2015

By Mindi Chahal Speaking in a panel session on developing an agile innovation-led culture at Marketing Week Live today (30 April) Roots said: “The enabler of data is the marriage of culture and data, with agility thrown in as well. If data is not valued within your organisation, whether you have the best system, processes and people, you don’t utilise it and embed it in what you do.” Direct Line is hiring data scientists and admit there is a complexity behind what system, approach and processes needed to embrace it and admits that it’s easier for start-ups. “When you’re starting from scratch it’s quite easy Read full story › Source: Marketing Week...

on Apr 30, 2015

By Nesh Pillay Vevo has appointed Erik Huggers, formerly of Intel’s Web TV, as its new chief executive officer (CEO). This is the first time the role has been filled since the music video service’s founding CEO, Rio Careff, left last fall. Huggers enters Vevo at an interesting time. While the service gets revenue from advertisers, most of the earnings it makes goes directly to music labels, leaving very little profit for Vevo itself. “I believe there is great potential in accelerating innovation to delight audiences with new product features and premium content,” Huggers said in a statement. While at Intel, Huggers led Web TV which was Read full story › Source: The Drum...

on Apr 30, 2015

By Alison Millington The campaign, titled “A New Beginning”, will kick off next week (8 May) with an online music video and track remaking Nina Simone’s “Feeling Good”, created in collaboration by Volvo, Avicii and Universal Music. Alain Visser, senior vice president of sales, marketing and customer service at Volvo Car Group, told Marketing Week that the campaign marks a “new generation” of Volvo which will see it launch the a new line of products including the Volvo XC90, a premium model aimed at competing with the likes of BMW and Mercedes Benz, set to launch alongside the campaign. It will also renew all of Read full story › Source: Marketing Week...

on Apr 30, 2015

By Minda Smiley Time Inc. is introducing 11 new shows across brands in an effort to bolster its company-wide digital video initiative. At its NewFront presentation in NYC today (30 April), the publisher announced a number of new series including ‘A Year In Space’, which tells the story of astronaut Scott Kelly’s year at the International Space Station; ‘40/40 Live’, is a collaboration with JAY Z’s Life + Times and hosted by WNBA point guard Skylar Diggins that tells the stories of famous athletes, musicians, and other stars; and ‘Andi’s Apple’, which features former bachelorette Andi Dorfman as she kicks off her single Read full story › Source: The Drum...

on Apr 30, 2015

By John McCarthy A Russian politician has demanded an inquiry into Apple for its free distribution of U2’s latest album ‘Songs of Innocence’ on iTunes. Alexander Starovoitov, a member of the right-wing party LDPR party said that by distributing the album, Apple was guilty of promoting “gay propaganda”. Following U2 album Songs of Innocence being automatically distributed to over 500 million worldwide iTunes users – a move for which Bono has since apologised for – Starovoitov alleged that the album cover (pictured) which features drummer, Larry Mullen hugging his topless son Elvis, is gay. The album originally shipped with a white cover, and only Read full story › Source: The Drum...