Posts made in May, 2015

on May 29, 2015

By Gillian West H2Only, a bar that only serves tap water, has opened its doors in Shoreditch, East London. Set up by the Royal National Lifeboat Institution, the pop-up aims to raise awareness for the coastal charity that relies on public donations and forms part of a wider H2Only campaign that encourages people to give up costly drinks like coffee and alcohol. RNLI head Andy Mayo, commented: “We rely on public funding to help us stay on the water rescuing anyone who needs our help, so we’re asking people to stay on the water themselves for 10 days. “Our temporary bar is a fun, cheap way Read full story › Source: The Drum...

on May 29, 2015

By Gillian West Steve Bothwell, the owner of Café 52 in Aberdeen, has become an internet sensation following his scathing TripAdvisor response to an unfavourable review. Now doing the rounds on social media the sarcastic reply praises the complainant for their “remarkably creative piece of writing”. Posting under the username injured2015 the complainant claims “one of our party was cut by broken glass that a waitress dropped” and calls the restaurant out for not providing antiseptic wipes and taking a plaster away from the table before it could be used. TripAdvisor ta.jpg Edit Delete “At no point did the manager apologise for this Read full story › Source: The Drum...

on May 29, 2015

By Rebecca Stewart Morning all, here’s a glimpse at all the media and marketing news you should know today. 1. Amazon is getting ready to launch its own line of food and household products, says Business Insider. The items will reportedly fall under the retailer’s Elements brand. The firm has already filed for paperwork to get trademark protection in more than 20 product categories, including milk, coffee, soup, pasta, and water, as well as household products such as razors and cleaners. 2. Apple has acquired German augmented-reality company Metaio, asserts the Wall Street Journal. Commenting on the buy, the Silicon Valley behemoth issued Read full story › Source: The Drum...

on May 29, 2015

By Dan Machen In 1997, IBM supercomputer Deep Blue overwhelmed chess grandmaster Garry Kasparov in game six of their famous man vs. machine battle. What happened next was equally remarkable. Rather than slump into existential despair, Kasparov – impressed by his opponent’s limitless move knowledge – instigated the ‘advanced chess’ tournaments, also dubbed ‘centaur’ because of their hybrid nature: computers brought the brute horsepower of foreseeing thousands of moves but, crucially, humans made the final intuitive choices. This sage man/machine combination proved irresistible. In tech conferences 20 years later, this story resonates strongly. Our relationship with technology is maturing beyond adversarial ‘man vs machine’ concepts Read full story › Source: The Drum...

on May 29, 2015

By Michael Feeley Customer acquisition media agency All Response Media (ARM) has announced the relocation of its Leeds team into a 4,000 sq. ft. city centre office space within the Marshalls Mill building in the Holbeck area of the city. The move follows a growth surge which has seen the London and Leeds based agency secure more than £15 million worth of new account wins since the beginning of the year. The Leeds team is set to pass the 30 employees mark within the next few weeks, with London already employing close to 80 staff. ARM director Dan Mowbray believes the move is a reward Read full story › Source: The Drum...