By Ayman Khwaja In recent weeks, I met a HR professional from Japan and we got chatting about different working cultures. I found myself quite stunned by what he shared. To this day, a job in Japan is a job for life. He explained that in many companies in Japan, employees have no say in their career; what their next job will be, for example, is decided entirely by HR. Employees are discouraged from applying for jobs internally and very few would contemplate applying for roles outside of the business they joined straight after school or university. He explained that this has many advantages, in Read full story › Source: Marketing Week...
Read MoreBy Gillian West BJL has brought back its BJL Brilliance programme helping ambitious youngsters take their first steps onto the media and advertising career ladder. Candidates are invited to respond to one of six briefs, available online, which focus on skills and disciplines including design, creative, PR and social, account planning, creative and content with all work based around existing agency clients. The strongest candidates will be invited to an exclusive event at BJL Manchester in July where they’ll have the chance to showcase their work and get advice and perspectives from BJL staff ranging from entry level to the BJL Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs Despite only launching eight weeks ago, the Twitter-owned live streaming app Periscope, which allows users to broadcast live video straight from their smartphones, already generates 10 years of content daily according to its CEO Kayvon Beykpour. And, earlier this week, it widened its reach to mobile users by launching on Android devices. Aside from users broadcasting live concerts from their bedrooms and controversial streams of PPV boxing matches, live-streaming is also proving popular among several high-profile brands. Some 19% of marketers are planning to use Periscope and rival app Meerkat in their campaigns this year, according to new Read full story › Source: Marketing Week...
Read MoreBy Sarah Vizard Android Pay Google has inked deals with a range of brands including Coca-Cola, McDonald’s and Subway as it makes a renewed push into the mobile payments space. At the conference yesterday (28 May), Google introduced Android Pay, a mobile payments system that will be built into its Android operating system and use NFC technology. The move means customers that hold their phones up to an in-store NFC reader will be able to pay for goods with their phones. So far only brands in the US, such as Whole Foods and Macy’s, have signed up. Google pushes into virtual reality Google chose I/O to announce its Read full story › Source: Marketing Week...
Read MoreBy David Ellison Members of ISBA’s Digital Action Group, comprising 40 senior digital practitioners, had been waiting a year for Dominic Smales, MD of social talent management company Gleam Futures, to make a presentation to them. He’s obviously a busy man. It was well worth the wait. Dominic was accompanied by ‘talent’ Marcus Butler at May’s Digital Action Group meeting. Marcus currently has 3.6 million subscribers. Gleam Futures has 24 ‘talent’ on its books – vloggers who generate approximately 125 million monthly views. Vlogging provides advertisers with a new platform from which to engage with that exclusive 18 to 34 audience, and Gleam is one of Read full story › Source: The Drum...
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