Posts made in May, 2015

on May 29, 2015

By David Blecken Dentsu has acquired Publicis Groupe’s shares in Dentsu Razorfish, turning the joint-venture company into a wholly-owned subsidiary of Dentsu Digital Holdings. Read full story › Source: Campaign...

on May 29, 2015

By Naomi Taylor We have explored some reviews and some early adopters’ ‘sorry, but not that sorry’ regret when buying the new Apple Watch, but what does the future look like for wearables? Have Apple created a clearer path to combine virtual reality with physical reality? Drum Network members divulge their opinions… Part 3: The advocates and the wary Read full story › Source: The Drum...

on May 29, 2015

By Alison Millington The packaging refresh, which “channels North American outdoorsiness”, will appear across the brand’s entire portfolio of peanut butters and cereals from early June and will coincide with the start of its “Wonder-Fuel” campaign. Along with partnerships with sports bodies and industry experts such as Man V Horse, The British Triathlon Federation and celebrity personal trainers Jacky & Mark Wren, the moves are part of an effort to push Whole Earth’s key peanut butter products as a source of protein and fibre. Gill Heskatt, marketing director at Whole Earth Foods, told Marketing Week: “When we looked at our product and how different it Read full story › Source: Marketing Week...

on May 29, 2015

By Gillian West US FMCG giant Church & Dwight has selected BMB to launch its Batiste dry shampoo brand in the US online and via social media. BMB currently handles social media for Batiste in the UK with the appointment marking a major international extension of the agency relationship. Owen Farrington, head of social at BMB, commented: “Working with the US team is a fantastic opportunity and with the forthcoming product developments, we’re looking forward to sharing this with the US audience and expanding this iconic brand’s influence in the beauty and fashion world.” The appointment sees BMB charged with creating bespoke US content for the Read full story › Source: The Drum...

on May 29, 2015

By John Glenday Apple is positioning itself to grab a slice of the augmented reality market with its purchase of Metaio, a start-up specialising in the nascent field. According to reports in Tech Crunch legal documents have surfaced indicating that the Cupertino based juggernaut acquired the business last week but has remained tight-lipped as to its plans for the company. Thus far Metaio has specialised in offering potential vehicle purchasers AR tours of cars from manufacturers such as Volkswagen and Ferrari as well as a travel aid for Berlin which gave tourists a look at what city streets would have looked like when the Berlin Read full story › Source: The Drum...