By Direct Marketing News Poor customer experiences can lead to deflated revenue and loyalty. Read full story › Source: DM News...
Read MoreBy Giles Hedger Day eleven, book eleven. Kenko’s book shows that a brand’s most important task is to be remembered. Read full story › Source: Campaign...
Read MoreBy Gillian West Social travel money exchange WeSwap is taking over public transport from Monday 1 June to target summer travellers. The 10 week campaign, which is already running on the London Underground’s Central Line, aims to grab public attention and inject some fun into the finance sector. WeSwap founder, Jared Jesner, commented: “Of course we realise that this is an eye-catching campaign which could spark debate, but it aims to ignite some fun and energy into a world traditionally portrayed very differently. It’s designed to cut through the summer marketing noise and reach a broad demographic. WeSwap ws1.jpg Edit Delete <div Read full story › Source: The Drum...
Read MoreBy Alison Millington The tool, which will also launch in Canada, Australia, Germany, France and Brazil, was originally introduced in the US on a “limited basis”. The goal is to allow brands “more flexibility” by letting users swipe left on an ad to see additional images or link to a website of the brand’s choice. The move appears to be an effort to allow consumers to purchase items that appear in ads directly from the app. Its launch also marked the first time Instagram has allowed web searches on its platform. In March, Instagram said the move was targeted towards fashion, car and food brands, Read full story › Source: Marketing Week...
Read MoreBy Rebecca Stewart This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below. Apple Apple has elevated its star designer, British born Sir Jonathan Ive, to the newly created role of chief design officer, in recognition of his importance to the world’s richest firm. He will now be handed the reins to design the company’s growing estate of retail outlets as well as office furniture for its under construction California HQ, when he begins his new role in July. Domino’s Pizza Global chain Domino’s Pizza has named Joe Jordan as Read full story › Source: The Drum...
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