By Omar Oakes OgilvyOne has launched a research lab dedicated to helping their clients better understand their customers. Read full story › Source: Campaign...
Read MoreBy John Glenday A Ted conference intended to celebrate the achievements of women has been derailed amidst controversy surrounding the ejection of a mother and baby from the audience. Author Jessica Jackley and her five month old baby were ejected from the conference on Thursday after being informed by venue staff that children were not permitted despite, ironically, the conference being themed on the empowerment of women and girls. Jackley herself took to Twitter following the incident to voice her displeasure, saying ‘Confused. #TEDWomen2015 about the power of women and girls. But working moms?’ The tale does have a happy ending however with TED Women moving Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Russia’s largest independent airline Transaero has revealed a new brand identity together with design agency StartJG as it aims to become one of the world’s best airlines. Working closely with StartJG the airline has refreshed and modernised its brand and identity to reflect positive changes being driven within the business. As part of a process that ran from April to mid-summer of 2014, StartJG and Transaero established a roadmap for change that would enable the brand to become more valued by passengers and more valuable as a business. The agency worked on defining a new proposition and brand promise: ‘To the Read full story › Source: The Drum...
Read MoreBy Kate Magee Church & Dwight, the US FMCG giant, has appointed BMB to launch its Batiste dry shampoo brand in the US online and through social media channels. Read full story › Source: Campaign...
Read MoreBy Natalie Mortimer As Apple elevates its star design Jony Ive to chief design officer, many in the design world have argued that his promotion is overdue for a man that has long-steered Apple’s design vision. Here The Drum caught up with DigitasLBi, Elmwood, Kinneir du Fort and Lambie Nairn who offered up their thoughts on Ive’s new title. Simon Gill, chief creative officer UK at DigitasLBi Simon Gill simon_gill.jpg Edit Delete Perhaps the biggest surprise with Sir Jonny’s promotion is that it actually took so long for Apple, famed for its dedication to great design, to make Ive a C-Level Read full story › Source: The Drum...
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