Posts made in May, 2015

on May 29, 2015

By Katie McQuater TBWA chairman and chief creative officer Peter Souter has outlined the thinking behind the Adidas Jump Store, as part of The Drum’s Dream Awards. The latest in a line of creative luminaries to visit The Drum’s resident psychiatrist, Dr Sarracenia, Souter described the vision that came to him to inspire the Jump Store, a pop-up shop where all the Adidas shoes were free – as long as you could jump the 10ft to reach them. “I had this fantastic dream. Identical blonde twins brought me a brilliant idea of shoes floating far above the ground, where only very athletic, talented basketball players Read full story › Source: The Drum...

on May 29, 2015

By John Glenday McCann Manchester has been named as advertising agency for specialist furniture retailer Harveys with immediate effect following a competitive review. The appointment will see McCann Manchester take control of strategy, creative and implementation across both offline and online channels – although media planning and buying will remain with RP2. Tim Marsden, marketing & e-commerce director for Harveys said, “The McCann team has an excellent retail pedigree having worked for Aldi for more than a decade and the team demonstrated real and original insight into our brand and the challenges we face. Importantly they showed how we could bring our positioning to Read full story › Source: The Drum...

on May 29, 2015

By John Glenday The BBC Trust has cleared Top Gear producers of intentionally inflaming Argentine sentiment over the Falkland Islands after deciding that a decision last year to send host Jeremy Clarkson to the South American nation in a car with the license plate H982 FKL, was coincidental. Sight of the alpha-numeric registration number sparked riots in the country with many locals (and viewers at home) suspicious that it had been deliberately designed to provoke memories of the 1982 Falklands conflict, in which Britain defeated Argentina. So serious did the incident become that Clarkson, James May and Richard Hammond were forced to flee the country. Having Read full story › Source: The Drum...

on May 29, 2015

By Staff Writer How are you and what’s keeping you busy? I’m good. Nissan is on a massive drive to increase our digital capability in Africa, the Middle East and India, so I’m very busy trying to move those forward and bring them up to European and US standards. What’s your biggest gripe at the moment? Travelling. Between flying from Newcastle to London, Johannesburg, Tokyo, then to Dubai and Egypt, it’s killing me, but that’s the way it is. What have you been loving recently? I love a challenge. Going into those regions and looking at the capabilities they have today, benchmarking them and being able to leapfrog Read full story › Source: The Drum...

on May 29, 2015

By Sarah Bradley Sarah Bradley, co-founder of The Art of New Business, which brings together marketers to weed out best practices, looks at why agencies are usually so bad at selling themselves. Read full story › Source: Campaign...