Posts made in May, 2015

on May 28, 2015

By John McCarthy BoyleSports is offering odds on the canning of reality TV show veteran Big Brother UK after the show announced it will be evicting four housemates on Friday. The bookmaker states that the Channel 5 show has suffered from decreasing viewing figures and as a result is offering odds of 8/1 that it will be “swiftly cancelled” following the conclusion of this season. Aoife Heffron, PR executive at BoyleSports, said: “The ratings have been dropping drastically and even as producers scramble to pull dramatic twists in a last ditch attempt to boost them, it may not be enough and looks like our beloved Read full story › Source: The Drum...

on May 28, 2015

By Minda Smiley Footwear brand Sanuk promoted its ‘never uncomfortable’ shoes on Jimmy Kimmel Live! earlier this week with a comedic stunt featuring Kimmel’s ‘Cousin Sal.’ The brand feature was the company’s attempt to appeal to consumers in a more organic and humorous way instead of relying on a traditional TV spot. The promotion featured Cousin Sal grabbing people off the street and asking them to try on Sanuk shoes before standing in a ‘Circle of Comfort.’ Guests were then bombarded with uncomfortable situations, such as having a stranger spoon them or having someone breathe onion breath in their face. The overall message was that no Read full story › Source: The Drum...

on May 28, 2015

By Natan Edelsburg Snapchat wants to be the future of distribution for premium TV content. They are currently working with eleven media companies for Discover, including CNN, Food Network, Comedy Central and ESPN . They’re also hiring journalists to cover the election and have editors who decide what makes it into a city’s daily Story. Bloomberg’s Brad Stone and Sarah Frier recently released their cover story with Snapchat CEO and Cofounder Evan Spiegel. The detailed and rare interview paints a picture of a smart, confident and direct 24-year old who has built a company with over 300 employees, Read full story › Source: The Drum...

on May 28, 2015

By John McCarthy The Stiliyan Petrov Foundation, founded by the ex-Celtic and Aston Villa captain of the same name, is asking social media users to share the ‘little things’ they take for granted as part of a 30-day push to raise £100,000 for charity. ‘The Bigger Picture’ campaign looks to raise funds for lifesaving Leukaemia research, improved patient medical care and support for families at three primary organisations fighting cancer on different frontiers, the University Hospital Birmingham, University College London and the Birmingham Children’s Hospital. Leukaemia survivor Petrov’s 30-day campaign enables donors to share a picture with the crowdfunded website via social media or email, Read full story › Source: The Drum...

on May 28, 2015

By Gillian West For the global launch of Kérastase Worldwide’s new creation Resistance Thérapiste the luxury haircare brand has launched a humorous online campaign featuring three women confessing all to their hair-obsessed therapist. On the couch each woman presents a real psychological issue from being over worked to being too in control with the therapist – played by Eric Roberts – revealing the issue at hand is really her hair. Each episode ends by inviting viewers to share their #HairConfession with the campaign aiming to stop women feeling guilty about the damage they do to their hair. Agency: Publicis 133 Read full story › Source: The Drum...