Posts made in May, 2015

on May 28, 2015

By Gurjit Degun Instagram, the photo sharing social media site, is rolling out its carousel ad platform globally to help brands be more creative and “push the boundaries” with their ads. Read full story › Source: Campaign...

on May 28, 2015

By Jessica Davies Dow Jones, owner of The Wall Street Journal (WSJ), has poached Financial Times chief technology officer (CTO) John O’Donovan to head up its technology leadership team as CTO of consumer products and platforms. O’Donovan, who has taken up his new role this week, will be responsible for the technology across all Dow Jones consumer brands including WSJ, Barron’s, MarketWatch and eFinancialNews. He will oversee the company’s currently separate consumer product technology and platforms teams, which will become consolidated into a single organisational structure. In an internal email to employees today Dow Jones CTO Paul Meller welcomed O’Donovan. “Alignment between our products Read full story › Source: The Drum...

on May 28, 2015

By Nicola Smith Big data – loosely defined as high volume, high velocity, complex data that usually requires highly specialised skills and technology to process – has come along way since it came to prominence as a concept in 2012. Almost three-quarters of European organisations expect it to produce a return on investment (ROI) within 12 months, according to research from Xerox in May 2015. On the flip side of that coin, Gartner claimed last August that on its Hype Cycle for Emerging Technologies, big data has now passed the ‘peak of inflated expectation’ and entered the ‘trough of disillusionment’. So now that big data Read full story › Source: Marketing Week...

on May 28, 2015

By Morag Cudderford-Jones We hadn’t done a lot of traditional marketing or storytelling. Design has impacted the way we evolved our product, how we thought about building the brand and that has really differentiated us. We really focus on authenticity and how we marry design with intention. It’s honest, sometimes provocative and that’s what we’re about. In reality, the world is full of start-ups, competition and tensions. It takes more than designing a brand, it is understanding what you offer and what’s unique about you. What’s your differentiation beyond a marque or visual system. What you stand for is where you stand out. In our Read full story › Source: Marketing Week...

on May 28, 2015

By Alison Millington With the next Commonwealth Games set for the Gold Coast, Australia in 2018, CGE is looking to “use its assets” to bring partners on board, Nick Evans, head of commercial at CGE, told Marketing Week. “We want to build a winning England movement,” Evans said. “We are trying to harness all that was good about Glasgow and build a commercial family that will be crucial to the long term success of Team England, both for Gold Coast 2018 and the next games in 2022.” He said London 2012 “raised the bar in terms of interest in multi-sport games, participation, commercial activation and of Read full story › Source: Marketing Week...