Posts made in May, 2015

on May 28, 2015

By Minda Smiley Retailer Ace Hardware has named Chicago-based O’Keefe Reinhard & Paul (OKRP) as its strategic and creative agency following a review. The agency will be tasked with growing Ace’s business while focusing on the brand’s key pillars – which include helpful service, quality, and convenience – across consumer channels. Jeff Gooding, senior director of consumer marketing at Ace Hardware Corporation, said: “We met with many quality agencies during our review and OKRP set themselves apart in a variety of ways. Their insights and straightforward, no nonsense creative fits well with who we are as a brand and how we communicate to Read full story › Source: The Drum...

on May 28, 2015

By Direct Marketing News Trustpilot aims to be the Yelp or TripAdvisor for companies doing business primarily online. Read full story › Source: DM News...

on May 28, 2015

By Nesh Pillay Fast-food favorites KFC and Taco Bell may soon be coming to your door, literally. Speaking to analysts, Greg Creed, chief executive officer of Yum, which owns KFC, Taco Bell and Pizza Hut, said that offering delivery could be a hugely effective way to increase sales. In order to set up the “massive sales driver for the brand,” Creed said the chains would “get into a test, probably a couple of stores near a couple of college campuses”. The plan is a solid one, as millennials make up the biggest portion of consumers who drive the delivery food service industry. As it gets easier Read full story › Source: The Drum...

on May 28, 2015

By Morag Cuddeford-Jones Design is how established brands immediately convey their history and values to consumers. Built up over many years, design tropes are the constant thread that runs through brands’ advertising, PR, packaging, web, mobile and even the way their staff dress. Have you ever seen a Googler in a beige suit? For startups design is equally vital but they enjoy none of the heritage, reputation or indeed budget of their bigger rivals, and yet some still rise to the top, outcompeting big-name businesses and quickly earning brand equity. There is more than one path to that destination. Investing on a shoestring “Design is absolutely Read full story › Source: Marketing Week...

on May 28, 2015

By Stephen Lepitak Aston Villa will release a new official website following the appointment of Rippleffect on a long-term contract to work with the club’s marketing and communications team. The site will go live in the autumn ahead of the new Premier League season and will aim to improve the relationship the club has with its supporters through an improved fan engagement experience which will include a live match-day centre. Rippleffect will also focus on maximising the commercial proposition and build on the existing sales and marketing offer, which will focus on attendance and sales growth, as well as a rise in uptake of hospitality. Traditional Read full story › Source: The Drum...