Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in May, 2015

Australian cycling retailer 99 Bikes launches new affiliate programme with Navigate Digital

on May 28, 2015

By Michael Feeley 99 Bikes, an Australian retailer of cycling-related goods, is to launch its own affiliate programme. Founded in 2007, 99 Bikes now operates 23 stores along the east coast, along with an online shop that ships over 23,000 products per year to Australian cyclists. 99 Bikes is continuing to grow at a rate in excess of 50 per cent year on year and, according to the brand’s eCommerce manager, Wayne Patterson, launching the affiliate programme is the next step in continuing that growth. He said: “Australian ecommerce is an exciting place to be at the moment as there is a huge opportunity for Read full story › Source: The Drum...

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Nationwide rolls out first in-house ad to bolster ‘people before money’ brand

on May 28, 2015

By Jennifer Faull Nationwide is launching its first internally created campaign, building on its ‘people before money’ positioning. Despite the building society appointing VCCP to its £20m ad account in March, this is the first ad Nationwide has developed in-house. It tells the story of a young man and his father who bond over a scarf, which when lost is returned via Twitter by a Nationwide employee. The concept aims to demonstrate that the brand puts customers first and ends on the tagline ‘on your side for generations’. The ads debuted today 28 May and will be supported by a social media, digital and Read full story › Source: The Drum...

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Russell Parsons: For Twitter to join the world’s top brands, it must push marketing

on May 28, 2015

By Russell Parsons Last week Twitter ensured its top marketer would not fail the latter test by putting its CFO Anthony Noto in charge of marketing. This is not a case, however, of him swapping one high profile operating board level job for another. Rather, he is adding marketing to his growing list of responsibilities, which includes accounting and real estate as well as finance. After taking a moment to marvel at Noto’s ability to multitask, this is an extraordinary decision for a company that is struggling to stand out in an increasingly competitive and crowded sector. In a call with analysts, Noto explained Read full story › Source: Marketing Week...

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