Posts made in May, 2015

on May 28, 2015

By Michael Feeley UNICEF Ireland has appointed Mando Group to engage supporters and potential donors with a new website. Replacing the seven year-old current version, the new website will be built on Umbraco, an open-source, licence-free platform which will simplify the content publishing process for the UNICEF Ireland team. A key element of the project for Mando will be to ensure that the website is resilient enough to cope with high peaks of traffic when donation campaigns go live, like those associated with the recent earthquake in Nepal. Mando will also be supporting UNICEF Ireland in other digital channels, building new e-communications templates to enable Read full story › Source: The Drum...

on May 28, 2015

By Ed Pilkington Civilisations are not just built on rocks but on rich stories that are passed down from generation to generation. They may evolve over time but they always have truth and emotion at heart. The storytellers of days gone by were the A-listers of their day but their worth was measured in gold coins and royal approval, as opposed to Twitter followers. Born out of a consumer desire for authenticity, brands have to work hard to tell a story that is interesting to consumers, which is not to be confused with just telling a story that the brand can or wants to. Read full story › Source: Marketing Week...

on May 28, 2015

By John McCarthy Under fire Fifa took a pounding from newspapers all over the world after its legal woes were featured by many publications as front page news on Thursday morning. Following several Fifa executives being arrested by US prosecutors on Wednesday accused of corruption and bribery, football’s international governing body, and its sponsors, Visa, in additon to Adidas, Budweiser and McDonald’s came under close scrutiny. Allegations of corruption, bribery and even poor worker standards at the development of the Qatar 2022 stadiums, forced a backlash from creatives who developed a number of anti-ads criticising Read full story › Source: The Drum...

on May 28, 2015

By Michael Feeley Quadcopter and FPV systems online retailer FirstPersonView has appointed search marketing specialists DBD Media to manage its SEO in the rapidly expanding area of first person view (FPV) equipment and consumer drone sales. FirstPersonView was launched in 2008 by Simon and Mark Dale and was the first company to offer FPV systems in the UK and now supplies quadcopters, camera drones, Fat Shark and ImmersionRC plug and play FPV systems to UK users. DBD Media is now working with FirstPersonView to help improve their visibility through natural search, and position the company as the leading provider of FPV Read full story › Source: The Drum...

on May 28, 2015

By Michael Feeley Quadcopter and FPV systems online retailer FirstPersonView has appointed search marketing specialists DBD Media to manage its SEO in the rapidly expanding area of first person view (FPV) equipment and consumer drone sales. FirstPersonView was launched in 2008 by Simon and Mark Dale and was the first company to offer FPV systems in the UK and now supplies quadcopters, camera drones, Fat Shark and ImmersionRC plug and play FPV systems to UK users. DBD Media is now working with FirstPersonView to help improve their visibility through natural search, and position the company as the leading provider of FPV equipment at a time Read full story › Source: The Drum...