Posts made in May, 2015

on May 28, 2015

By Rebecca Stewart Morning all, here’s a glimpse at all the media and marketing news you should know today. 1. Visa has threatened to revoke its World Cup sponsorship in light of Fifa’s latest corruption scandal. The card issuer said that the body must “make changes now” and that it will “reassess” its sponsorship should it fail to do so. Fellow sponsors McDonald’s, Coca-Cola and Adidas have also expressed concern over the allegations. 2. Google’s chief business officer has confirmed that a ‘buy’ button is coming to search pages, reports the Wall Street Journal. Speaking at a tech conference yesterday Omid Kordestani said the Read full story › Source: The Drum...

on May 28, 2015

By John McCarthy Formula E has revealed that social video embedded on Facebook and YouTube has caused an online engagement surge, following a partnership with video company Grabyo. The racing championship has been sharing real-time highlights of its heats online using Grabyo technology, reporting greater user interactions during its Monaco and Berlin ePrix. Together, both races boasted 350,000 video views and 6.4 million impressions across Facebook and Twitter. Formula E and the London start-up are also encouraging the drivers and teams to create their own social video content. Ali Russell, director of media and strategic partnerships at Formula E, said: “Grabyo VIP has made it much Read full story › Source: The Drum...

on May 28, 2015

By Michael Feeley ‘Mobile first’ agency Ampersand Mobile has appointed Dean Adkins as chief technology officer (CTO). Adkins brings 20 years of experience in the technology industry, having previously been director of operations for mobile agency, Grapple, from inception through to point of sale in 2013. Following the successful sale of Grapple, Adkins stayed on as vice president of operations for Monetise Creative. In his new role at Ampersand, Adkins is charged with developing the research and development team, as well as developing processes and operational structures for growth. Adkins said: “Ampersand has that family feel and buzz of a start-up that you can tell Read full story › Source: The Drum...

on May 28, 2015

By John McCarthy Screwfix will sponsor all of team England’s football matches broadcast on ITV from June 2015 to UEFA Euro 2016. The company will receive 140 seconds of sponsorship accreditation during each live game, and 80 seconds per highlight show, covering 12 live games and 12 highlight shows. The deal, negotiated by media agency MEC, will see creative conceived by LMC and produced by Wordley Production. John Mewett, marketing director of Screwfix, added: “We’re delighted to be sponsoring ITV’s coverage of the England football team. “We know that many of our customers are avid football fans and this will provide us with the right platform Read full story › Source: The Drum...

on May 28, 2015

By John Glenday Traditional brands such as the BBC, M&S and Boots are beginning to claw back some lost ground against digital heavyweights Amazon and Google, according to the latest Useful Brands Playbook. A poll of 2,300 adults commissioned by digital product and service studio 383 showed that whilst Amazon remains at the top of the digital pecking order its margin of victory has been eroded. The survey found that 57 per cent of respondents rated Amazon as the most useful brand in their digital lives, followed by Google on 49 per cent and the BBC on 29 per cent. John Newbold, co-founder at 383, commented: Read full story › Source: The Drum...