Posts made in May, 2015

on May 28, 2015

By Lindsay Pattison WPP chief executive Sir Martin Sorrell, not averse to creating talking points throughout his career, last night addressed the attendees at the Women in Advertising and Communications London (WACL) dinner and caused some consternation when he claimed that women needed to be ‘aggressive’ in order to be successful. Outgoing president of WACL, Lindsay Pattison, writes for The Drum in reaction to Sir Martin’s comments and explains the circumstances: At last night’s WACL dinner, Sir Martin Sorrell was on fine form speaking across a range of topics from world economies, the increasingly short tenures of CMOs, the UK election results and the Read full story › Source: The Drum...

on May 28, 2015

By John McCarthy Hashtag has been dubbed the most popular word of UK youths, according to research from the Oxford University Press. Analysing 120,421 short stories written by kids aged between five and 13 years old for the BBC’s 500 Words competition, the OUP found that hashtag was the most commonly used buzzword, acknowledging that technology is becoming a larger part of young peoples’ lives. Mobile was used more often than TV and terms like Snapchat, Instagram and emoji saw a surge. Vineeta Gupta at the Oxford University Press, told the BBC: “This has been a significant change in usage in this year, 2015. “Children have extended Read full story › Source: The Drum...

on May 28, 2015

By Seb Joseph Shell is lifting the lid on the lives of some of the world’s most exciting drivers through a series of films promoting its premium fuel Shell V-Power. The films chart the trial and tribulations expert drivers such as firemen and stuntmen face on a daily basis, emphasizing why premium fuel is core component to their success in the dangerous tasks they have to regularly overcome. Created by Iris Worldwide, the long-form content series kicks with two films; Staying ahead of Fear (Fire truck) and Staying ahead of Gravity (Stuntman). The films launched online and on video-on-demand this month in the UK first Read full story › Source: The Drum...

on May 28, 2015

By Thomas Hobbs Shazam will add visual recognition functionality to extend the mobile engagement platform’s reach to posters, packaged goods and print media which feature the Shazam logo, with brands including Disney, Levi’s and Sports Illustrated already signed up to the service. Although scanning will typically link through to trailers or additional product information, Shazam is also working on exclusive content with brands under the ‘Shazamable’ ads branding. Disney is the first brand to take this up, with consumers who scan the movie poster for the new George Clooney film Tomorrowland in the Shazam app linked through to an exclusive interactive world promoting the film. “In Read full story › Source: Marketing Week...

on May 28, 2015

By Gillian West Grey London has promoted managing director Bill Scott and managing partner Natalie Graeme to the roles of UK Group managing director and managing director respectively. As UK Group managing director Scott will be responsible for group operations and driving further integration between the agency’s advertising, shopper, digital, production and social business units, as well as collaboration with the wider network. Graeme, now managing director of Grey London, is charged with overseeing creative services and the agency’s content division specifically. Scott said: “It’s through increased collaboration that the best and most innovative ideas are born – and it’s that kind of surprising work that Read full story › Source: The Drum...