By Direct Marketing News The wireless carrier aims to form authentic customer connections by exchanging community sponsorships for brand interactions. Read full story › Source: DM News...
Read MoreBy Direct Marketing News Nearly 65% of marketers say “aggregating and integrating disparate data sources” is a high priority for their organization. Read full story › Source: DM News...
Read MoreBy John Glenday Apple co-founder Steve Wozniak has come out in support of renegade NSA whistlebower Edward Snowden, by describing the former government contractor as a ‘total hero’. Speaking to ITP.net Wozniak declared: “Total hero to me; total hero. Not necessarily [for] what he exposed, but the fact that he internally came from his own heart, his own belief in the United States Constitution, what democracy and freedom was about. “So he’s a hero to me, because he gave up his own life to do it. And he was a young person, to give up his life. But he did it for reasons of trying Read full story › Source: The Drum...
Read MoreBy Pedro Mona Deceptive ad injections are setting the digital industry back years, according to ZenithOptimedia’s Pedro Mona, and advertisers and publishers need to work together to protect consumers, and the ad industry’s reputation. Ad injections are not a new phenomenon, entering the public eye earlier this year when it was discovered that a number of Lenovo laptops were shipped with addons that placed display ads on Google. Further interest has been triggered by Google receiving over 100,000 complaints from Chrome users in the past year. What’s the cause for concern and what measures need to be put in place to protect advertisers, publishers Read full story › Source: The Drum...
Read MoreBy Thomas O'Neill So distinctive it can be recognised in the dark or lying broken on the ground. That was the brief that led to the creation of the iconic contour Coke bottle, and few would argue that it fails to fulfil its remit. But what other bottles could you identify, emptied of their contents and with their labels scratched off? What does it take to create an iconic bottle? Read full story › Source: The Drum...
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