By John Glenday A trend amongst mothers to photograph themselves whilst breastfeeding their children has provoked a ruckus online with some women who choose not to breastfeed saying they feel judged. So-called ‘brelfies’ have swept the internet following high-profile celebrity endorsements from the likes of Miranda Kerr and Gwen Stefani, all of whom have posed for the specialised shoot. A counter movement against this trend has now sprung up however with many women posing not with their baby but with a one-word slogan asserting their right to feed their child in the way they see fit. One critic, Jen Townsend, whose son Milo refused to accept Read full story › Source: The Drum...
Read MoreBy Seb Joseph Javas and Jams may not be natural bedfellows but Starbucks sees the tenuous link between the two as a chance to use Spotify as a way to turn its loyalty program into a sustainable revenue source. The two brands united earlier this month to offer a democratic solution to years of corporate-issued playlists. Moving forward, Starbucks baristas will create custom playlists using the streaming service’s premium memberships to lull customers with trendier tunes while ordering their favourite cup of joe. Those coffee lovers still not happy with the experience can use their Starbucks points to ensure their favourite song gets played. It poses Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs “Our disappointment and concern with FIFA in light of today’s developments is profound. As a sponsor, we expect FIFA to take swift and immediate steps to address these issues within its organization. This starts with rebuilding a culture with strong ethical practices in order to restore the reputation of the games for fans everywhere. “Visa became a sponsor of FIFA because the World Cup is one of the few truly global sporting events with the power to unite people from around the world through a common love of football. Our sponsorship has always focused on supporting the teams, enabling Read full story › Source: Marketing Week...
Read MoreBy John Glenday FIFA sponsor Visa has broken cover to threaten to pull its financial backing unless the sporting body takes immediate steps to assure the sport that it is genuinely seeking to root out corruption from within its ranks. This follows similar sentiments expressed by Adidas, Budweiser and McDonald’s who have all moved to distance themselves from football’s governing body in the wake of several of its executives being arrested by the FBI. Sponsors misgivings have been prompted by yesterday’s (27 May) dramatic raid on a Zurich hotel in which a host of top FIFA officials were arrested on suspicion of accepting Read full story › Source: The Drum...
Read MoreBy Gurjit Degun Chivas Regal, the whisky brand owned by Pernod Ricard, has handed its below-the-line business to Havas London without a pitch from AnalogFolk. Read full story › Source: Campaign...
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