Posts made in May, 2015

on May 28, 2015

By Gillian West Turnbull & Asser has appointed Poke London to handle a global digital brief spanning creative, design, UX and strategy across its digital portfolio. The appointment sees Poke tasked with defining a digital strategy for the Royal Warrant Shirtmakers and James Bond outfitters as the brand seeks to expand its global presence. “Luxury is a natural space for Poke to work in as brand owners need no education in the importance and value of beautifully crafted customer experiences,” said Poke executive creative director Nik Roope. “The Turnbull & Asser owners and management team have an inspiring ambition to fuse their rich heritage with progressive Read full story › Source: The Drum...

on May 28, 2015

By Zane Radcliffe One of the first things we like to know about people when we first meet them is where they’re from and what’s their story. The same is true for brands. We refer to this as brand ‘provenance’; a word derived from the French ‘provenir’, meaning ‘to come forth’ or ‘originate’. Which is all rather ironic for Kronenbourg, who last year fell foul of the UK Advertising Standards Authority for making claims about its ‘Frenchness’ that the brand could not substantiate. Parent company Heineken has appealed the decision, which would limit its ability to portray Kronenbourg as authentically French. If successful, the Read full story › Source: The Drum...

on May 28, 2015

By Kate Magee Grey London has made a series of senior management changes, promoting Bill Scott to UK group managing director and Natalie Graeme to managing director. Read full story › Source: Campaign...

on May 28, 2015

Johnson Johnson has called a global review of its media planning and buying across its consumer, pharmaceutical and medical device businesses and brands. The review will not include North America. Group M s Primus, which sits within MEC, handles the account in the UK, France, Germany, Russia, Central and Eastern Europe. UM oversees the business in Spain, Italy, Portugal, the Middle East, North Africa, Pakistan and the Balkans. Fidelity: holding advertising pitch Twitter s hunt for its first European ad and media agencies is almost over, with 101 and Dentsu Aegis Network believed to have been cut from the process. That leaves Read full story › Source: Campaign...

on May 28, 2015

By Kate Magee Kayak, the travel search engine, is reviewing its creative arrangements ahead of a planned UK campaign. Read full story › Source: Campaign...