Posts made in May, 2015

on May 28, 2015

Johnson Johnson has called a global review of its media planning and buying across its consumer, pharmaceutical and medical device businesses and brands. The review will not include North America. Group M s Primus, which sits within MEC, handles the account in the UK, France, Germany, Russia, Central and Eastern Europe. UM oversees the business in Spain, Italy, Portugal, the Middle East, North Africa, Pakistan and the Balkans. Fidelity: holding advertising pitch Twitter s hunt for its first European ad and media agencies is almost over, with 101 and Dentsu Aegis Network believed to have been cut from the process. That leaves Read full story › Source: Campaign...

on May 28, 2015

EasyProperty, the online estate agent that is part of Sir Stelios Haji-Ioannou’s easyGroup, has appointed The Red Brick Road as it prepares to expand into the residential sales market. Read full story › Source: Campaign...

on May 28, 2015

By Gurjit Degun Drinks giant seeks creative shop for Baileys and Gordon’s after splitting with BBH. Read full story › Source: Campaign...

on May 28, 2015

By Nesh Pillay Today we feature the International Federation Association of Football, better known as FIFA. On Wednesday, several arrests were made after US prosecutors accused FIFA officials of corruption and bribery. 1) The association Founded in the early 1900s, FIFA was created to be a central governing body for soccer across the globe. It is the central organizer of major football events, most notably the World Cup. The association is headquartered in Zurich and follows the laws of Switzerland. 2) The sponsors The association is sponsored by seven major brands: McDonald’s. Gazprom, Adidas, Coca-Cola, Visa, Budweiser and Hyundai. These brands pay top dollar -$1.4bn in 2014 Read full story › Source: The Drum...

on May 28, 2015

By John Glenday Tesco shareholders rankled by Tesco’s recent profit overstatements have recruited a top City barrister to fight their cause against the retail group, in a bid to claim redress. Reports from Sky News suggest Philip Marshall QC will represent Tesco Shareholder Claims, the umbrella group for burned investors in the supermarket chain who were left nursing significant losses when the firms share price slumped amidst last autumn’s accounting scandal. The group is believed to include a number of institutional investors as well as private individuals, adding to the legal woes headed Tesco’s way. For its part Tesco has vowed to defend itself in court, Read full story › Source: The Drum...