Posts made in May, 2015

on May 28, 2015

By John Glenday Yahoo is bracing itself for a class action lawsuit over allegations that it illegally accessed emails sent to its mail customers from non-Yahoo accounts, after a US judge granted Californian victims the right to sue the company as a group. The action relates to users who sent or received emails to Yahoo Mail accounts from 2 October 2011, encompassing an estimated 1m members, who attest that Yahoo breached their privacy to collect data in order to bolster its ad revenues. Claimants accuse Yahoo of intercepting and analysing emails and attachments sent by non-Yahoo mail users to improve ‘targeted advertising’ for its 275m Read full story › Source: The Drum...

on May 28, 2015

By Stephen Lepitak If you want to own the full Oculus Rift package then it is likely to cost you around $1,500 (£972) the virtual reality company’s chief executive has revealed. Speaking at the Re/Code conference yesterday, where the host media site also revealed that it had been acquired by Vox Media, Brendan Iribe revealed the cost of owning the full Rift package upon its likely general release of Q1 next year. “We are looking at an all-in price, if you have to go out and actually need to buy a new computer and you’re going to buy the Rift… at most you Read full story › Source: The Drum...

on May 28, 2015

By Staff Writer Programmatic trading is becoming a bigger part of the media mix, yet there are still road blocks to advertisers unlocking their brand budgets. Brands including eBay, Moneysupermarket and Unilever, along with other media experts have highlighted some of the remaining barriers in the above video. eBay’s head of advertising Phuong Nguyen said publishers must ensure they are providing advertisers with clear definitions of premium programmatic – beyond a guaranteed buy alone – with more focus on what rich-media formats they can offer programmatically. Meanwhile Moneysupermarket’s head of programmatic Sammy Austin stressed that measurement of programmatic should incorporate brand awareness metrics not direct Read full story › Source: The Drum...

on May 28, 2015

By John Glenday Wearable devices and consumer technology specialist Jawbone has launched legal action against rivals Fitbit after accusing its competitor of poaching as many as 15 staff members who copied intellectual property and trade data onto USB sticks as they left. The lawsuit names five former employees who are thought to have been directly involved in addition to 10 others who have also fallen under suspicion, after a Fitbit recruiter contacted 30 per cent of Jawbone’s staff. Seeking redress Jawbone is demanding compensation for its losses and a bar on further employees jumping ship. Fitbit hasn’t responded to the allegations as it is in process Read full story › Source: The Drum...

on May 28, 2015

By Jennifer Faull Glass ceiling? What glass ceiling? The term, at least for Isobar’s global chief executive Jean Lin, is not one that resonates. She believes limits are not set by gender but instead formed simply by your capacity as a human being. “Everyone has a glass ceiling regardless of gender. That’s your capability, how far you can take yourself and there is a limit to everyone. That’s how I see glass ceilings,” she says. Lin has only ever worked for two network agencies; firstly Ogilvy & Mather, where she spent just over eight years, and then Isobar, where she rose from regional director in Read full story › Source: The Drum...