Posts made in May, 2015

on May 28, 2015

By Gillian West “Everything is copy”. These words of wisdom, passed down to bestselling novelist, director and journalist Nora Ephron by her screenwriter parents, are also the words of wisdom TBWA London chairman and chief creative officer Peter Souter lives by. Starting his career at Delaney Fletcher Delaney in the mid-80s, Souter joined AMV BBDO in 1991, quickly climbing the ranks to replace David Abbott – a creative mind Souter says he grew up “devoted” to – and becoming executive creative director in 1997. After 17 years he took four years out to follow his passion for screenwriting, returning to adland in 2012. “When I Read full story › Source: The Drum...

on May 27, 2015

By Minda Smiley Nik Studzinski, who previously served as executive creative director at Droga5’s European office, is joining Karmarama as chief creative officer (CCO) and equity partner. He replaces founder and chief creative officer Dave Buonaguidi, who left the agency last summer. Of his appointment, Studzinski said: “I’ve enjoyed an incredible journey with Droga5 and it took something exceptional to make me even think about leaving. Karmarama is a dynamic independent agency with a unique spirit, incredible talent across all the disciplines, and a great offering from advertising and content through to mobile and data.” He spent the past five years at Droga5 in both New Read full story › Source: The Drum...

on May 27, 2015

By Minda Smiley ‘Game of Odds,’ Prudential’s mobile and online card game, prompts players to look at the odds of unlikely situations – such as dating a supermodel or dying from a falling vending machine – and order them from least likely to happen to most likely to happen. The campaign is part of the company’s effort to make life insurance more accessible and fun by giving users the chance to learn about the odds of something happening to them while hopefully encouraging them to visit life insurance experts at Prudential. In partnership with creative agency Droga5, the insurance firm also launched a Read full story › Source: The Drum...

on May 27, 2015

By Nesh Pillay Apple plans to fix the bug that can cause an iPhone to crash by simply receiving a text message of symbols and Arabic characters. The bug was first reported on Reddit after users reported the security concern. Once an iPhone receives a message with the symbols, it will crash and restart. From then on, the phone will crash whenever the messages app is opened. However, there are a few people who don’t get affected by the bug, indicating that it may only work on certain phones with certain updates and settings. “We are aware of an iMessage issue caused by a Read full story › Source: The Drum...

on May 27, 2015

By Minda Smiley Nik Studzinski, who previously served as executive creative director at Droga5’s European office, is joining Karmarama as chief creative officer (CCO) and equity partner. He replaces founder and chief creative officer Dave Buonaguidi, who left the agency last summer. Of his appointment, Studzinski said: “I’ve enjoyed an incredible journey with Droga5 and it took something exceptional to make me even think about leaving. Karmarama is a dynamic independent agency with a unique spirit, incredible talent across all the disciplines, and a great offering from advertising and content through to mobile and data.” He spent the past five years at Droga5 in both New Read full story › Source: The Drum...