By John McCarthy The leading sponsors of the next two World Cup competitions have issued statements after a number of Fifa’s top executives were arrested for accepted bribes and kickbacks. Following the creative community issuing ads mocking the brands’ compliance with alleged slavery practices in Qatar during the construction of the 2022 stadiums, Adidas, Budweiser and McDonald’s have issued statements indicating they are watching the situation closely. Adidas told Business Insider: “The Adidas Group is fully committed to creating a culture that promotes the highest standards of ethics and compliance, and we expect the same from our partners. “Following today’s news, we Read full story › Source: The Drum...
Read MoreBy Minda Smiley Minnesota-based Hormel Foods Corporation has announced that it will acquire organic meat brand Applegate Farms for approximately $775m. The move comes as Hormel, whose brands include Spam, Skippy, and Dinty Moore, tries to appeal to younger and more health-conscious consumers. Jeffrey M. Ettinger, president and chief executive officer at Hormel Foods, said: “A growing number of consumers are choosing natural and organic products. This deal allows us to expand the breadth of our protein offerings to provide consumers more choice.” Based in New Jersey, Applegate will operate autonomously. The deal is expected to close within 60 days. Stephen McDonnell, Applegate founder and CEO, said: Read full story › Source: The Drum...
Read MoreBy Nesh Pillay Media planning software brand, Telmar, has appointed Anna Fountas president of the Americas. Telmar is used in more than 100 countries by more than 25,000 users who want to analyze consumer and media data in order to properly target markets. In her new role, Fountas, formerly president of the Traffic Audit Bureau, will be responsible for leading sales and client services in the US, Canada, and South America. “Media planning software is more important than ever,” she said. “Every day advertisers get more options, complexity, data and urgency to contend with. Advertising depends utterly on targeting, and targeting relies increasingly on data synthesis.” Fountas Read full story › Source: The Drum...
Read MoreBy Seb Joseph German publishers have failed to prevent their users blocking ads on their sites after court officials ruled that the software was not anti-competitive. The failed lawsuit from German publishers RTL and ProSiebenSat1 was against Eyeo, the parent company of popular ad-blocker AdBlock Plus, which operates an “acceptable ads” whitelist that larger sites have to abide by strict standards and sometimes pay steep fees to appear on. A spokesperson for the court confirmed the ruling to the Guardian this afternoon and in a statement said that the AdBlock Plus software “was not anti-competitive” because users choose to install the software and Read full story › Source: The Drum...
Read MoreBy John McCarthy ITV Commercial and Match.com have struck a partnership which will see the dating service sponsor Love Island on ITV2. The deal, which will see the dating site’s idents feature on broadcast, online and mobile with the show backed with digital and social media activity. The idents will show singles preparing to go on dates they’ve set up through Match’s mobile app. Jeremy Corenbloom, marketing director at Match.com, said: “The show will be an interesting and highly entertaining snapshot of young UK singles’ attitudes and behaviour. “We’re expecting that the excitement of the show will inspire viewers to date as they watch, and we predict Read full story › Source: The Drum...
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