Posts made in May, 2015

on May 29, 2015

By Minda Smiley Subscription-based streaming service HBO Now will roll out on Android devices this summer, the company has revealed. The move will make HBO hits including Game of Thrones and True Detective available across Android devices for the first time, having previously been exclusive to Apple iPhone and iPad users. The service will now also be available on Google Play with Chromecast capability. Google senior vice president Sundar Pichai made the announcement during its Google I/O developer conference this week. HBO Now, which launched in April, costs $14.99 per month and gives users without a cable subscription access to popular shows. The second season of True Read full story › Source: The Drum...

on May 29, 2015

By Minda Smiley General Mills has named 72andSunny as the lead agency for its Totino’s brand and has given creative duties for Old El Paso to Fallon. Previously, a collection of different agencies handled Totino’s while Bromley was responsible for Old El Paso. Earlier this year, the company named Wieden + Kennedy as the lead agency for its Yoplait brand. Fallon is owned by Publicis Groupe and 72andSunny is part of MDC. General Mills’ main creative agencies are Interpublic’s McCann Erickson and Publicis Groupe’s Saatchi & Saatchi, the latter of which worls on brands including Cheerios and Green Giant. Read full story › Source: The Drum...

on May 29, 2015

By Arif Durrani The Telegraph Media Group has reported pre-tax profit of £45.7 million for the 52 weeks to 28th December 2014, down from £57 million the year before. Read full story › Source: Campaign...

on May 29, 2015

By Nesh Pillay Maclaren McCann Canada has named Darren Clarke, formerly executive creative director ot Taxi, as its new chief creative officer (CCO). While at Taxi, he led the agency in receiving multiple awards including Cannes Lions, Andys and Effies. “Darren has a history of great work at the best agencies in Canada,” said Rob Reilly, global creative chairman of McCann Worldgroup. “He will bring those skills and energy to set a new creative bar at MacLaren McCann and I like that.” In his new role, Clarke hopes to replicate McCann’s worldwide reputation within Canada. “McCann has gained a lot of attention with its creative product around Read full story › Source: The Drum...

on May 29, 2015

By Alison Millington The Beer Alliance is hoping to turn changing attitudes towards beer into “behavioural change” with the new £5m campaign. It will increase the weight behind its media spend as it moves into cinema and digital OOH for the first time and increases its presence on VOD and social. The campaign, which continues the message that there’s a type of beer for every person and occasion, will kick off with a TV advert as a follow-up to the campaign’s last ad, launched in October. David Cunningham, programme director of There’s A Beer For That, told Marketing Week that the feedback since the Read full story › Source: Marketing Week...