Posts made in May, 2015

on May 29, 2015

By Nesh Pillay Amazon has reportedly begun the process of creating its own food brand, having sought out trademark protection on a private label. According to the Wall Street Journal (WSJ) the e-tail giant has sought the trademark protection for multiple household items – both perishable and non-perishable, including juice, milk, diapers, razors, pasta and cleaning products. The sales would be very similar to grocery store-branded products, with Amazon products being sold beside name-brands. These goods would be made available to Prime customers who pay a $99 yearly fee for their memberships. It is still unclear how the goods will be priced, but it Read full story › Source: The Drum...

on May 29, 2015

By Sarah Vizard Earlier this week P&G became the second brand to fall foul of the ASA’s guidelines on native video advertising. It was rapped for not making it clear to viewers that the video they were interacting with was an advert. It was a similar ruling to the one that hit Oreo last year and comes despite the fact that many other brands are similarly using vloggers to advertise their products. P&G got round the ban by adding #ad to the start of the video title (see below). The ASA has said vlogging is an important priority for the ad body and that Read full story › Source: Marketing Week...

on May 29, 2015

By Direct Marketing News The client relations specialist is part of an executive expansion phase at the Seattle agency. Read full story › Source: DM News...

on May 29, 2015

By Gillian West It might seem like something straight out of the Chip Shop Awards but a self-confessed ‘voyeur’ pensioner really has put up a shop window postcard offering £20-an-hour for a nude cleaner. The advert – posted in the window of a local newsagent in Bristol – targets women aged 20-55 with the guarantee ‘work today, earn today’. Tasks include dusting and general tidying. The 69-year-old who posted the advert told the press that this would be his fourth employee in as many years and said: “I’m not doing anything illegal. I’m not harming anyone. I’m a voyeur, in the truest sense Read full story › Source: The Drum...

on May 29, 2015

By Nesh Pillay WPP’s Brand Union has promoted Toby Southgate from chief executive (CEO) of the Americas to worldwide CEO. In this role, Southgate, based in New York, will keep his current Americas responsibilities while monitoring global growth. “I love this business and I’m proud to be leading Brand Union beyond the traditional definition of branding. I’m delighted Simon has given me the chance to lead the network,” said Southgate. “Brand Union is all about creating brilliantly designed and beautifully connected experiences for our clients and their brands. There is much more to come.” During his seven years at Brand Union, Southgate has landed major clients Read full story › Source: The Drum...