Posts made in May, 2015

on May 29, 2015

By Minda Smiley Kraft plays mind games on viewers in its latest quirky spot to promote the company’s single cheese slices. Created by Toronto-based Union, the narrator of the ad convinces those watching that if they’re craving a grilled cheese, they just might begin to think that the orange square on the screen is in fact a Kraft Single. The video features the sounds of a grilled cheese being made as the orange square slowly turns into a slice of melted cheese in the ‘warm embrace of pillowy, toasted bread.’ By the end, he reminds viewers that the sandwich is only in their minds – and Read full story › Source: The Drum...

on May 29, 2015

By Jennifer Faull Sainsbury’s has inked a deal with ITV that will see it run a TV campaign based on content submitted by the public. The ‘Get Summer Started’ campaign was developed on the insight that small events or moments build excitement in summer, such as barbecues or eating lunch outside. The 11 TV executions will run across ITV to highlight these moments and the role Sainsbury’s plays, with one of the executions also dedicated to Sainsbury’s Bank. Ten further adverts will later air based on videos or images submitted by the public via Saisbury’s Twitter and Facebook pages. This content will be then be combined Read full story › Source: The Drum...

on May 29, 2015

By Staff Writer Welcome to The Drum’s Brand Vine chart, powered by Burst, the short-form social video specialists. The chart is ranked on the number of loops generated by brands on the video sharing service each week. Next tops this week’s stylish chart with a carousel clip of its the Autumn collection. The British brand’s six-second video increased the channel’s loop count by over 1687 per cent. Meanwhile, Paul Smith came a fashionable second, thanks to a Vine inviting customers to pick up a copy of American artist Jeff Koons’ new monograph in-store. The clip gave fans a sneak peek of the book, which features analysis Read full story › Source: The Drum...

on May 29, 2015

By Michael Feeley Birmingham City University’s role in producing students who go on to ‘shape the world’ is the focus of a major new brand campaign, developed by Chapter. Showcasing talented graduates who have influenced the work of Harrods, Aston Martin, Disney, among a host of influential brands, the campaign is visible across the region on billboards, trains and phone boxes, as well as integrating with online and social media. The summer campaign backs up the University’s rapid expansion programme, centred on a major development of its growing campus in the centre of the UK’s second city. The university is investing over £260 million in Read full story › Source: The Drum...

on May 29, 2015

By Thomas Hobbs 1. Visa threatens to pull its FIFA sponsorship amid ongoing corruption scandal With FIFA and a nervous Sepp Blatter currently awaiting the results of a presidential election, it’s safe to say it was a week to forget for the footballing body. On Thursday, several key FIFA sponsors including Visa and Coca-Cola expressed serious concerns following the arrest of seven top FIFA officials in Zurich on Wednesday after Swiss authorities and the U.S. Justice Department followed through with corruption charges. Coca Cola said the scandal had damaged the World Cup brand while Visa threatened to drop its sponsorship altogether. In a statement Visa said: Read full story › Source: Marketing Week...