Posts made in May, 2015

on May 29, 2015

By Dan Plant This week Warc produced a new Trends snapshot, Livestreaming apps – the value of Periscope and Meerkat for brands, that cautioned marketeers against charging headlong into adoption of these new media technologies without a real understanding of the role they play in consumers’ lives or any clear objectives of what your brand is trying to get out of it. On the one hand, I despair that we need Warc to tell us to have some objectives before we stick our brands on the next big thing, but on the other hand I’m not surprised at all. I’ve been ranting for Read full story › Source: The Drum...

on May 29, 2015

By Tom Fishburne Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Read full story › Source: Marketing Week...

on May 29, 2015

By Maeve Hosea Marylebone Cricket Club sent personalised emails to segments of its consumer database, generating over 20,000 ticket sales ‘Digital transformation’ has been a key buzzword of the past couple of years, as companies come to realise that digital platforms have changed their business models for good. But to transform successfully, brands need to put customers’ needs at the centre of the offering they wish to create, rather than being driven simply by the technology available to them. For many, translating big data into smart data is only part of the challenge: the customer-centric organisation needs to share more metrics with more people internally Read full story › Source: Marketing Week...

on May 29, 2015

By Michael Litman The seminal Internet Trends report by Mary Meeker, an annual release that has become the stuff of legend, landed on my digital doorstep this week. Naturally, I skim-read it via mobile, on the go. Those damn millennials huh. Meeker, since 2001, has built a reputation as an online oracle with the ability to factualise much talked about online trends. Many of the technology trends Meeker has covered as being innovative at the time are now mainstay, or antiquated, showing how far tech and marketing techniques have evolved in the 14 years since Meeker’s reporting began. We’re now in the era of the Read full story › Source: The Drum...

on May 29, 2015

By Jessica Davies Adtech firm Adform has appointed Carat’s global chief digital officer Anthony Rhind to the newly created role of chief strategy officer. Anthony has been in the industry more than 20 years. He has been leading global digital strategy at Carat since March 2014, prior to this he was global chief executive at Havas Digital. Rhind described the adtech environment as “incredibly dynamic” and predicted there to be an “increasingly pervasive deployment” and strategic use of technology and data by media companies. “I am convinced Adform has the talent and the organisation to enable its clients and partners to operate their digital Read full story › Source: The Drum...