Posts made in May, 2015

on May 29, 2015

By Michael Feeley Net.Works., an organisation offering flexible co-working spaces and private studios for small businesses and professionals in London, has appointed Rooster to handle its PR and media activity. Located in a former bookbinders in Islington, Net.Works. contains 18 private studios, each accommodating between three and 30 people; a shared office workspace with 28 desks, which can be rented out individually or in groups; hot-desking workspace in SL28, London’s first members only coffee shop; and three meeting rooms. Tania Adir, co-founder of Net.Works., said “The launch comes at a time when co-working spaces are very much the trend, but more importantly, are very much Read full story › Source: The Drum...

on May 29, 2015

By Staff Writer The Drum’s annual Marketing on Mobile Awards (MOMAs) took place in London last night, with the NHS collecting the Grand Prix for its Patient Access App and Carat taking home the Chairman’s Award for its ‘Quest for the Chocovore Idol’ campaign for Kellogg’s. The awards celebrates the most effective mobile work and rewards the most innovative companies in the industry. A full list of this year’s winners can be found here. We’ve handily rounded up all the winners’ speeches from the evening, scroll down to take a look. Read full story › Source: The Drum...

on May 29, 2015

By Jennifer Faull The Internet Advertising Bureau (IAB) Europe has appointed Nikki Mendonça, president of OMD EMEA, to its board. Mendonça currently presides over 5,000 employees across 80 offices in 63 markets, and oversees $19bn in ad spend from global brands such as Renault, PepsiCo, Liberty Global and Walt Disney. She said 2015 is a “pivotal” year to be appointed to the IAB Europe Board as the EU digital market continues to grow. It has doubled in the last five years, growing 11.6 per cent in the last year to €30.6bn. “And with the European Commission’s plans to drive a digital single market strategy for Europe Read full story › Source: The Drum...

on May 29, 2015

By Gurjit Degun Pizza Hut’s spoof selfie stick warning video has taken the top spot in this week’s chart. Read full story › Source: Campaign...

on May 29, 2015

By Nesh Pillay Today we feature Google, a tech giant that made major announcements at its I/O Conference earlier today that may threaten competitor, Apple 1) The Brand Google began as a search tool, but has grown into much more since being founded almost a decade ago. After moving to Palo Alto in the heart of silicon valley, the tech giant has dominated all aspects of society, from advertising to energy to geolocation. 2) Brillo At this year’s conference, Google unveiled Brillo, a smart operating system that allows internet-enabled devices to communicate with each other. The brand’s vice president, Sundar Pichai called it “Android, polished down (with) Read full story › Source: The Drum...