Posts made in June, 2015

on Jun 30, 2015

By Kate Magee Heineken has refreshed its global agency lineup, by appointing Publicis Worldwide to be its lead global creative agency for the brewing giant’s lager brand. Read full story › Source: Campaign...

on Jun 30, 2015

By Direct Marketing News The social network adds it as an option along with the current three-second standard. Read full story › Source: DM News...

on Jun 30, 2015

By Gillian West Beagle Street has challenged BAFTA-nominated filmmaker Gary Tarn to produce the world’s shortest short film, #LeapSecondMovie, to commemorate today’s Leap Second (Tuesday 30 June). The online life insurance company asked Tarn to produce a film celebrating the joy of being alive; the result is a collection of 25 frames cut to a four-note soundtrack which lasts for exactly one second. “The Leap Second is a unique event that gives us all an extra second to stop and think about how we live our lives and spend our time,” explained Tarn. “My one-second film celebrates 25 captured moments, personal to me, that make Read full story › Source: The Drum...

on Jun 30, 2015

By Sarah Vizard ‘Creativity is about not stereotyping humans’ This year was marked by the introduction of the Glass Lions award which recognised work that addressed issues of gender inequality or prejudice. Big winners included Always’ “Like a girl” campaign as well as Sport England’s “This girl can” which both won Gold awards. While there was a focus on diversity and the role of women, much of the chatter at the festival was around the importance of bringing equality to the teams behind the creative – both on the brand and agency side in order to better reflect reality and therefore come up with winning Read full story › Source: Marketing Week...

on Jun 30, 2015

By Staff Writer As the advertising industry recovers from another year at Cannes Lions, you can almost hear the collective sigh of relief from PRs that some stories seemed to have missed their Ubercopter back to the UK. Or so they thought. Here are some of the goings among the advertising community during a week in the south of France. Read full story › Source: The Drum...