Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in June, 2015

The Independent halves annual losses to £4.6m

on Jun 30, 2015

By Tony Connelly The Independent’s latest financial report has shown that the newspaper has managed to half last financial year’s trading loss of £9.1m down to £4.6m. The newspaper has attributed the slow down to the increased revenues in its digital operation, sales in its sister paper- i- and cost savings in production. The first three quarters of the current financial year placed the publisher on track to continue to reduce losses significantly. The success has been helped by a rise in revenue as a result of two successful price hikes for the i newspaper and ad campaigns which the company says put its circulation Read full story › Source: The Drum...

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Marketing Academy begins search for marketing leaders to join ‘Fellowship’ scheme

on Jun 30, 2015

By Sarah Vizard The programme, sponsored by ISBA, Adobe and British Airways and developed in partnership with McKinsey & Company is open to 15 ‘Fellows’. They must typically have 15 years leadership experience and demonstrate a clear ambition and the potential to take on the top job. Sessions include a three-day residential course plus ongoing masterclasses that cover elements such as corporate finance, governance, industrial relations and supply chain. There is also a mentorship scheme, offering Fellows the chance for one-on-one coaching with some of the most high-profile names in British business. Marketing Week is a founding partner of the scheme. Last year’s cohort included John Lewis Read full story › Source: Marketing Week...

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Facebook says data on the rainbow filter profile pictures won't be used to sell ads

on Jun 30, 2015

By Tony Connelly Facebook has stated that it will not share user data information from the rainbow filter profile picture with its advertisers. More than 26 million Facebook users adopted the rainbow filter over their profile picture to show support for LGBT rights after the U.S Supreme Court legalised gay marriage throughout the entire country. The figures illustrate that Facebook continues to closely track and collect data on its users just one year after it emerged that the company had been conducting secret experiments by manipulating peoples news feed to show a disproportionate number of positive or negative ads in order to study mood. Given the Read full story › Source: The Drum...

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Virgin Media appoints first Chief Digital Entertainment Officer

on Jun 30, 2015

By Tony Connelly Virgin Media have announced that the new role of chief digital entertainment officer will be filled by David Bouchier. Bouchier, has several decades of extensive experience working within industry and will now bring together and lead the Content, Programming and Digital Entertainment teams at Virgin Media. Having spent six years helping to develop the Sky business across Europe; Bouchier will bring ideal experience to the new role which will see Stephane David, executive director, content and Scott Kewley, director of digital entertainment will both report to him. He was previously a member of the management executive of BSkyB in the UK, where he Read full story › Source: The Drum...

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NBC drops Trump: he responds by calling them “weak” and slams Brian Williams

on Jun 30, 2015

By Minda Smiley After NBC announced its plans to cut ties with Donald Trump moving forward following the offensive remarks he made towards Mexican immigrants during his presidential campaign speech, the reality TV star has responded by calling the broadcaster “weak” while adding “they will stand behind lying Brian Williams, but won’t stand behind people that tell it like it is.” NBC will no longer air Miss USA or Miss Universe, both of which Trump previously co-produced with the network. He also will no longer host ‘Celebrity Apprentice.’ In a statement that he posted on his Instagram account, Trump responded to Read full story › Source: The Drum...

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