Posts made in July, 2015

on Jul 31, 2015

By Minda Smiley By 2016, people around the world will spend nearly an hour a day watching online videos, according to ZenithOptimedia and its branded content network Newcast. While the average amount of time people spend watching online videos is expected to increase 23.3 per cent this year, it is expected to jump a further 19.8 per cent in 2016, according to the report. It also stated that one year from now, mobile will be the primary source of online video consumption – it is expected to reach 52.7 per cent next year and 58.1 per cent in 2017. Online video is the fastest-growing category of Read full story › Source: The Drum...

on Jul 31, 2015

By Ronan Shields Anti-ad fraud firm Integral Ad Science has today (31 July) announced $27m in funding, marking the end of a period that many industry observers had dubbed as a ‘funding drought’ for ad tech companies. Integral’s latest round of funding was led by Sapphire Ventures, Cross Creek Advisors as well as existing investors August Capital, Pelion Venture Partners and Atlas Venture, and adds to a $40m debt facility from Silicon Valley bank, making its total available funds $67m. The funds will be used to further its international presence (Integral anticipates doubling its headcount by the end of 2015), plus roll out the amount Read full story › Source: The Drum...

on Jul 31, 2015

By Rebecca Stewart Welcome to The Drum’s Brand Vine chart, powered by Burst, the short-form social video specialists. The chart is ranked on the number of loops generated by brands on the video sharing service each week. Chris Froome rode to victory at the Tour de France last week, and this week he’s helped the event top the chart. The yellow jersey winner brought the race’s current loop count up to over 29m thanks to a video of him meeting fans after his grand finish. At number two was the National Lottery. The brand kept with the cycling theme with an animation encouraging viewers to Read full story › Source: The Drum...

on Jul 31, 2015

By Direct Marketing News Experian Marketing Services announces enhancements to its Marketing Suite designed to better harness customer data. Read full story › Source: DM News...

on Jul 31, 2015

By Rebecca Stewart Earlier this week, Dennis Publishing-owned trivia website Mental_Floss launched a search to find the most intelligent person working in the UK media agency sector. In order to take part in The Smartest in Media competition, individuals must answer a series of brain teasers via an online quiz. Mental_Floss is also touring the UK media scene to bring the challenge directly to agencies. The results for week one are in, and Manning Gottlieb OMD’s ‎senior digital activation executive Noel Jennings came top of the class, closely followed by Abigal Dempsey, trading executive at ZenithOptimedia. <span data-scayt-lang="en_US" Read full story › Source: The Drum...