Posts made in July, 2015

on Jul 31, 2015

By Tony Connelly The killing of Cecil the lion and the worldwide public outrage has now been told through a reimagining of the Disney classic The Lion King. A short trailer of the animated film has been dubbed over to tell the story of the Minnesota dentist who murdered the protected lion and is subsequently left to face the consequences of his actions in what the video describes as “social media mob mentality”. The US dentist, Walter Palmer, who killed the lion in Zimbabwe last week has been subjected to heavy criticism from around the world including condemnation from celebrities such as Arnold Schwarzenegger and Read full story › Source: The Drum...

on Jul 31, 2015

By Alison Millington 1. Instagram’s mobile ad revenue will overtake Google and Twitter Instagram is set to hit $2.81bn in mobile ad revenue globally by 2017 according to an eMarketer forecast, surpassing the likes of Google and Twitter in the US in terms of mobile display. The mobile-only forecast shows that Instagram will make up 5% of Facebook’s global mobile ad revenue this year ($595m), increasing to 14% in 2017. While the platform’s advertising capability is also available in Australia, Brazil, Canada, France, Germany, Japan and the UK, the US will account for 92% of Instagram’s total mobile ad revenue this year, a number that Read full story › Source: Marketing Week...

on Jul 31, 2015

By Thomas Hobbs Its European marketing director for B2B Stephen Yeo says the process to consolidate all its databases into one CRM system, via programmatic solution Marketo back in April 2013, has been “liberating” and that, as a result, a third of the brand’s new business sales leads are coming from marketing campaigns alone. Programmatic’s total share of online advertising in the UK has risen from 28% in 2013 to 45% in 2014 according to the Internet Advertising Bureau (IAB) and will soar to 80% in three years’ time. And Yeo told Marketing Week that he believes programmatic will “rightfully” become the future of Read full story › Source: Marketing Week...

on Jul 31, 2015

By Minda Smiley Digital execs from the likes of NBC, SyFy and MTV gathered at The Drum’s inaugural Found Remote event in NYC on Thursday 30 July to discuss what’s in store for fall TV. Found Remote’s executive editors Natan Edelsburg and Adam Flomenbaum hosted a panel where topics including changing viewing habits, innovative social strategies, and new programming were discussed. Even as networks incorporate popular platforms like Twitter, Facebook, and Snapchat into their marketing efforts, they’re also forced to compete against these very platforms for eyeballs which can often put them in a tough situation. Tom Fishman, vice president of audience growth and engagement at Read full story › Source: The Drum...

on Jul 31, 2015

By Tony Connelly The surprise release of One Direction’s new single this morning saw twitter erupt with an incredible 23 thousand tweets every minute relating the pop band. Band member Liam Payne announced the surprise release of the new song called Drag Me Down at 06:12GMT this morning which resulted in 1.6 million tweets in the preceding hours as fans around the world spread the news. One direction tweet one_d.jpg Edit Delete The hysteria peaked at 06:38am with figures showing 23K tweets per minute. The interactive visualisation shows how the announcement unfolded on Twitter over the course of the morning, including the Read full story › Source: The Drum...