Posts made in July, 2015

on Jul 30, 2015

By Mark Ritson Irrespective of the exact date, it’s clear that marketing is now more than a century old. Age confers many advantages – not least acceptance. Thirty years on, I can still remember the look on my beloved English teacher’s face when I told him I was off to Lancaster University to study Marketing and not Oxbridge to read English. “Marketing!” he exclaimed with the horrified look one might use on being told of an intended career as a heroin dealer or African warlord. “Marketing!” Those days are thankfully over. But gentrifying marketing confers other risks. As our discipline ages and the concepts Read full story › Source: Marketing Week...

on Jul 30, 2015

By John Glenday Rapport, the out-of-home media planning and buying agency, has won a £12m account with 20th Century Fox across the theatrical and home entertainment arms of the film corporation. Taking over from Vizeum UK and Posterscope, who previously handled out-of-home media planning and buying, Rapport will work alongside Vizeum who have been retained for all other media planning and buying at the firm. Chris Green, theatrical marketing director at 20th Century Fox commented: “We are excited to be working with Rapport who have been highly rated by everyone we speak to. We look forward to a constructive partnership with them and the media Read full story › Source: The Drum...

on Jul 30, 2015

By John Glenday Samsung’s decline has continued in its latest quarterly financial report which confirmed the South Korean electronics firm had notched up its seventh straight quarter of declining profits amidst disappointing sales of its Galaxy S6. With the firm struggling to compete amidst increasing competition from the likes of Xiaomi reports suggest that it may introduce price cuts for its flagship Galaxy S6 and S6 Edge range in a bid to drum up interest. Over the second quarter Samsung’s net profit dropped to 5.75tn won, an eight per cent decline on the equivalent figure from a year ago, driven southwards by a 37.6 per Read full story › Source: The Drum...

on Jul 30, 2015

By John Glenday Adidas is hoping to stay one step ahead of the competition with the unveil of a set of Star Wars branded trainers, with each metallic sheened shoe embroidered with an image of robots C-3PO and R2-D2. For the more creative Adidas is even offering full customisation to suit individual tastes, with options available including Stormtrooper prints, Star Wars themed laces, gold or silver toe caps and Darth Vader and Storm Trooper moulded backs. Anyone wishing to treat their feet will have to stump up $110 for a pair however. The limited edition shoes form part of an increasingly substantial merchandising juggernaut as Read full story › Source: The Drum...

on Jul 30, 2015

By Gillian West Content marketing is not a new fad or trend, though still in its infancy compared to other marketing methods, the discipline is a natural evolution in terms of advertising. However, Mashable’s executive director of advertising, Ben Maher, notes there is a “sliding scale of competency”. Speaking to The Drum, Maher, a judge at this year’s The Drum Content Awards, explained some brands have grasped the importance of using “content in creative ways to convey messages” but there are still brands “continuing steady with what has worked before” and, surprisingly, some who are not getting involved at all. There are many advantages Read full story › Source: The Drum...