Posts made in July, 2015

on Jul 30, 2015

By Ronan Shields The publisher has partnered with Rezonence to include ad formats that ask users to interact with brands’ messaging mid-way through an article before they can read further. Trinity Mirror is now offering this opportunity to advertisers as part of its sales package, using the ad tech company’s FreeWall service, as the Daily Mirror publisher seeks to improve the average yield for every ad unit it serves to its readership. As part of the tie-up, Daily Mirror readers consuming content on both desktop and mobile devices will be asked to interact with the FreeWall ad units, in return for seeing the rest of Read full story › Source: The Drum...

on Jul 30, 2015

By Seb Joseph After losing faith in technology’s ability to pull in new users, the pressure is now on marketing to prise the site from the product death cycle it has been locked in for the last 12 to 18 months. User growth in its latest quarter rose by less than one per cent, a statistic interim chief executive Jack Dorsey deemed “unacceptable”. When it comes to its track record of communicating with the masses, it’s self-evident that Twitter has done a poor job as today it is the social media whipping boy. Put simply, it has lost its reason for being. So Read full story › Source: The Drum...

on Jul 29, 2015

By Ronan Shields The social networking giant has released the latest numbers ahead of its scheduled earnings call later today (29 July), when it is set to reveal further insights into how it faired during the quarter, plus give investors additional insight into its priorities in the weeks ahead. In the press release detailing the results, Mark Zuckerberg, Facebook, CEO, said: “This was another strong quarter for our community. “Engagement across our family of apps keeps growing, and we remain focused on improving the quality of our services.” The social networking giant released the numbers, and further detailed some of its usage statistics Read full story › Source: The Drum...

on Jul 29, 2015

By Minda Smiley Ticket reselling company StubHub has updated its logo for the first time since 2005 in an effort to revitalize its image as it tries to appeal to consumers as more than just a resource for tickets. Created by San Francisco-based Duncan/Channon, StubHub’s longtime agency, the new logo has a simpler, more modern look – both the color orange and the ticket stubs in the exclamation point have been erased. “The new logo is really a reflection of our company’s evolution and where we’re going as a company,” Alison Salcedo, head of US consumer PR at StubHub, told The Drum. She added Read full story › Source: The Drum...

on Jul 29, 2015

By Seb Joseph He joins the publisher’s commercial team and is tasked with commissioning branded content across its full roster of titles such as the recently launched European edition of Bloomberg Business. Durrani reports to head of solutions Penny Bartram, who joined the business in April. Matt Teeman, commercial director at Bloomberg Media, EMEA, said his arrival at the business was key. “His appointment is a further demonstration of our commitment to produce the very best commercial work for clients, expanding our commercial solutions offering and building on the outstanding work done by the team so far this year, especially around the Read full story › Source: The Drum...