Posts made in July, 2015

on Jul 29, 2015

By Direct Marketing News Its broad definition of what constitutes an autodialer has companies fearing lawsuits for conducting business as usual. Read full story › Source: DM News...

on Jul 29, 2015

By Minda Smiley Spending on digital advertisements in the US has increased 16 per cent to $3bn since last October, according to ad spend data firm Standard Media Index. While looking at the flow of ad dollars from the first nine months of the broadcast season – from October of 2014 to June of this year – Standard Media Index found that organic digital ad growth jumped $1bn. The data shows that more money is going into digital spend in comparison to other more traditional mediums, particularly television. National TV ad spend during this time period was down $1.1bn, or four per cent. In terms of Read full story › Source: The Drum...

on Jul 29, 2015

By Jennifer Faull Taylor has replaced A.G Lafley who is exiting the FMCG-giant for the second time. Laftley’s return brought with it a raft of cost cuts and re-organisation to a business that had struggled for growth in its core markets an products. Half of its brands were shed; animal foods went to Mars for $2.9bn, Duracell went to Berkshire Hathaway for $4.7bn and most recently a $12.5bn deal with Coty saw it rid itself of 43 beauty brands including Olay and Wella. It has left Taylor, a 35-year veteran of the company, with a stripped back portfolio of its most profitable brands (including Read full story › Source: The Drum...

on Jul 29, 2015

By Natalie Mortimer Diageo is taking aim at white rum drinkers with the launch of a £1m for its Captain Morgan brand. White rum remains the largest rum segment with a 41 per cent value share and Captain Morgan is hoping the new marketing push for its latest variant will drive mass awareness, and build on the brand’s existing position within the category. The above the line campaign hits Facebook today (29 July) before appearing on TV screens next month (3 August). A series of adverts aim to deliver the message that ‘White Rum has a New Captain’ and the campaign will also see Read full story › Source: The Drum...

on Jul 29, 2015

By Michael Feeley New UK online shopping statistics, based on research conducted by Ve Interactive, has revealed that consumers making charitable donations online have the lowest cart abandonment rate, at 62 per cent. The study also reveals that purchases from education institutions, which largely refer to customers applying online for education programmes, had the highest cart abandonment rate, at an eye-watering 92 per cent, followed by the travel and leisure sectors (both at 79 per cent). The financial services, retail and publishing sectors saw more moderate cart abandonment rates, ranging from 69 to 70 per cent. Ve’s study also measured the number of “re-engagement Read full story › Source: The Drum...