Posts made in July, 2015

on Jul 29, 2015

By Minda Smiley HP’s latest spot ‘Jane’ tells the story of a girl who begins to lose her creative spark once she grows older and the humdrum routines of adult life set in. Voted by US Creative Department readers as Ad of the Week, the 60-second spot first shows Jane as a child coloring, dressing up in costumes, and painting. But once she goes to college and starts her job, her artistic side becomes buried under the demands of her career. Yet the spot ends on a positive note when Jane becomes inspired by her imaginative daughter – and uses HP’s platform Sprout to Read full story › Source: The Drum...

on Jul 29, 2015

By Direct Marketing News It aims to simplify the complexity of scaling programs enterprise-wide and allow a larger number of employees to share company-approved content. Read full story › Source: DM News...

on Jul 29, 2015

By Alison Millington The campaign, which kicks off this week, will involve a “huge” communications plan around the new variant which the company calls a “premium, Strongbow take on cloudy cider” that is an effort to “keep consumers with the brand for longer”. Emma Sherwood-Smith, Heineken UK’s cider director, told Marketing Week: “Strongbow was the first mainstream cider brand and for many years enjoyed a huge share of the marketplace, but over recent years increased competitiveness across both draught and packaged cider has been tough.” She said that given the size of the brand consumers often question its quality compared to more “niche brands”, something Read full story › Source: Marketing Week...

on Jul 29, 2015

By Thomas Hobbs Getting things growing again P&G has gone through a well publicised streamlining process of its brands over the last year, with almost 100 brands being divested in the process. In the most recent deal, a good chunk of comestics brands are being sold to Coty. As a result of the changes, Jim McNerney, lead director of P&G’s board, says the business is now “in the right place” with its “focused portfolio” of 10 categories and 65 brands “playing to P&G’s strengths.” However that doesn’t change the numbers. When P&G releases its latest results tomorrow (July 30) it is expected to announce Read full story › Source: Marketing Week...

on Jul 29, 2015

By Jennifer Faull The move by Tesco is part of a much larger drive to show it is engaged in the debate over rising obesity levels and other health implications as the nation’s appetite for high sugar and fat food rages. As well as a commitment to remove the sugar content of its own-brand soft drinks by five per cent each year, the grocer was also the first to dispel all sweets from its checkouts in bid to curb unhealthy impulse-buys. All supermarkets, bar Asda, have since followed its lead and so ‘Ribena-gate’ as it has been dubbed, could mark the beginning of a wider Read full story › Source: The Drum...